[New Study] 90% of B2B CMOs Championing Creative

08/11/2024 James Fitzgerald

Historically, B2B advertising has leaned on rational messaging, focusing on product features, benefits, and performance metrics to influence business decision-makers. But with today’s competitive landscape and the rising expectations of B2B audiences, this functional ap ....

Meta Joins AI-Search Arms Race

04/11/2024 James Fitzgerald

In the ever-evolving digital landscape, Meta is making a bold push into the AI-powered search engine space. Meta’s strategic pivot not only marks its intent to lessen its dependence on industry titans like Google and Microsoft but also positions it within a competitive ....

Meta Expands Video GenAI Tools

03/11/2024 James Fitzgerald

At Advertising Week 2024, Meta unveiled a significant expansion of its advertising toolkit, focusing on video-driven engagement and generative AI solutions. With video content now accounting for 60% of user time on Facebook and Instagram, these updates provide a robust pathw ....

ChatGPT's New Search Engine Now Live

01/11/2024 James Fitzgerald

OpenAI’s latest update to ChatGPT introduces integrated web search, marking a significant shift in AI-powered search. Initially available to ChatGPT Plus and Team subscribers, this feature offers real-time answers with clickable sources across categories like news, sports ....

Meta Unveils ‘Movie Gen’: A New Era in AI Video Creation

30/10/2024 James Fitzgerald

Meta’s latest development, “Movie Gen,” marks a fascinating step forward in AI-generated content, promising a new era in video creation, editing, and audio generation. Movie Gen enables users to create videos through simple text prompts, personalising them with their o ....

CEO Social Posts Up 23% on LinkedIn

27/10/2024 James Fitzgerald

LinkedIn has evolved far beyond its origins as a job-seeking platform. Today, it serves as a dynamic space for professional dialogue and thought leadership, with a rising trend of C-suite executives, particularly CEOs, using it to build their public profiles and engage direc ....

Anthropic’s New AI Handles Computers with Human-Like Precision

25/10/2024 James Fitzgerald

Artificial Intelligence (AI) is quickly advancing beyond just conversational chatbots, and Anthropic’s new AI model, Claude 3.5, represents a significant leap in how businesses could harness this technology to automate complex workflows. The release of Claude 3.5 Sonnet ....

Google Expands Store Ratings to AU, UK and More

18/10/2024 James Fitzgerald

In 2024, eCommerce is playing a bigger role than ever, with online shopping accounting for 20.1% of global retail sales, a percentage expected to rise to 22.6% by 2027​. The shift underscores the growing significance of customer trust and experience in influencing online p ....

Facebook Releases Youth Inspired Redesign

14/10/2024 James Fitzgerald

Facebook is reinventing itself to regain the attention of younger users, many of whom have migrated to platforms like TikTok and Instagram. Recent data shows 40 million young adults in the US and Canada use Facebook daily, the highest level of engagement among this demogr ....

[NEW STUDY] Video Gen AI Is Booming

08/10/2024 James Fitzgerald

A new report from YouTube has shed light on the real world usage levels and applications of generative AI in the video creative process. The ....

[NEW STUDY] Navigating Digital Ad Bidding Strategies

01/10/2024 James Fitzgerald

In the world of PPC advertising, choosing the right bidding strategy can be the difference between success and wasted ad spend. With so many options and conflicting advice, it can be difficult for advertisers to know which path to take. Recent analysis from Optmyzr, an on ....