Google Launches New Demand Generation Campaigns
Google Ads has rolled out a new AI-powered ad campaign called Demand Gen, which will be available to all advertisers from October. The Discovery ads replacement uses images and video ads to help advertisers hit their campaign goals and ....
07/09/2023
LinkedIn Builds Out Newsletters For Content Marketing
03/09/2023 Russell Hughes
LinkedIn is making newsletter creation easier and improving discoverability to help marketers reach more of its expanding audience with their content. According to the platform, readership of newsletters has tripled over the last 12 months, and ....
TikTok Expands Search Ads
01/09/2023 Russell Hughes
TikTok is making it for easier for brands’ adverts to be displayed in search results within the app via the new “Search Ads Toggle” for ad campaigns, which places video next to in-app search results with a “sponsored” label attached t ....
Amazon Expands Sponsored Products ads To Pinterest, BuzzFeed, Mashable and More
24/08/2023 Russell Hughes
Amazon’s Sponsored Product ads will now appear on third-party apps and websites such as Pinterest, BuzzFeed, LIfehack, Mashable, Raptive and Hearst Newspaper sites, although it’s worth noting that thi ....
Meta Launches New Generative AI Tool For Audio and Music
24/08/2023 Russell Hughes
Meta has launched a new AI tool that “promises” to let small business owners easily add a soundtrack to their latest video. Met ....
Meta Set to Bet Big On AI Powered Chatbots
22/08/2023 Russell Hughes
Meta is working on some big AI-powered projects which it could roll out as early as September 2023, reported the Financial Times. ....
YouTube Shorts Gets New TikTok Style Editing Tools
19/08/2023 Russell Hughes
YouTube wants to make it easier for content creators to tap into Shorts’ two-billion monthly users, so it has introduced six new ways to create videos on the platform. First, creators can now take adva ....
TikTok Adds Text Posts, Following Meta’s Lead
18/08/2023 Russell Hughes
TikTok has announced a new feature called text posts that should be available to all users right now. Text posts will look similar to Instagram Stories’ text updates, and give users a new way to share content within the app. A ....
Google Warns Businesses Against Culling Old Website Content
15/08/2023 Russell Hughes
Google has said deleting old content to improve a site’s SEO “isn’t a thing” and that old content can still maintain value. Danny S ....
ABC Exits X (Twitter) Citing Rising Toxicity
12/08/2023 Russell Hughes
In a thinly veiled attack on X (the platform formerly known as Twitter), Australia’s national broadcasting agency ABC has decided to shut down all of its accounts apart from: ....
Instagram Reels Upgrades; Expands Video Templates
10/08/2023 Russell Hughes
Instagram wants to make it easier for users to create Reels by simplifying template discovery and usage. Now, if you have an idea that you want to turn into a Reel but aren’t sure how, you can discover high-performing clips and copy the form ....
TikTok Follows Meta and Launches Ads Transparency Library
09/08/2023 Russell Hughes
TikTok has updated its Ad Library with searchable insights into all ad campaigns running on the platform. Marketers will be able to find information in ad targeting, reach, who paid for an ad and more. T ....