SMK App of the Week: Slidebox for Android

19/04/2016 SMK Editor

Taking photos with our devices is second nature. Unfortunately, that tends to mean that unwanted photos have a habit of piling up pretty quickly. Sorting through them all to decide which to keep and which to bin can be a tedious chore. Slidebox is slick photo-mana ....

Facebook announces more branded content

19/04/2016 SMK Editor

In a big boost for influencers and publishers, Facebook has unveiled a new tool and policy update that make it easier to share a wider range of branded cont ....

Number Crunch: Netflix 2016

18/04/2016 SMK Editor

When Netflix hit the scene more than 15 years ago, it earned its crust as a mail-out DVD rental service. Today, it’s arguably the largest subscription video on demand (VoD) platform on earth. As Netflix gains popularity in Australia, let’s take ....

MarTech Monday: Adobe Marketing Cloud gets next-gen update

18/04/2016 SMK Editor

Since 2012, Adobe has offered up a collection of marketing products called Adobe Marketing Cloud. Packed with analytics, audience and campaign management features, it’s proven a favoured tool for serious advertisers. Adobe’s just released a next genera ....

Report: Kids now prefer Snapchat to Facebook and Instagram

15/04/2016 SMK Editor

Fame can be fleeting. And fickle. While Facebook remains the biggest kid on the social block, a new report shows Snapchat is the platform of choice with America's youth. Snappy time The annual ....

Facebook opens Instant Articles to all publishers

15/04/2016 SMK Editor

Until recently, Facebook’s super-slick Instant Article format was only available to select Facebook publishers. Now, having worked out the kinks, they’ve opened up Instant Article publishing to everyone. Hey, good looking Facebook’s Ins ....

Facebook turns out the heat on fake profiles

14/04/2016 SMK Editor

Facebook might be nudging 1.6 billion users, but that doesn't mean all of these are bona-fide accounts. Something the social network is looking to address as it clamps down on phoney profiles. Fakebook? Facebook is reportedly working on a new ....

YouTube gets in on Live streaming with Connect

14/04/2016 SMK Editor

No stranger to live video content, YouTube will soon open streaming up to the masses with a social media friendly app. As Twitter's early riser Periscope attempts to become an industry standard and Facebook slowly builds out its Live video service, YouTube doe ....

Report: TV viewers on Twitter have better ad recall

13/04/2016 SMK Editor

Who says watching TV isn't great for stimulating your grey matter? Indeed, new research from Twitter reveals that TV viewers have superior rates of ad recall. Couch not slouch potato Twitter announced the news in a ....

Snapchat surges to become a US No. 1 hit

13/04/2016 SMK Editor

Success can be fleeting – just ask Snapchat. For a couple of hours in late March, the popular social app was the No. 1 free iPhone app in the USA, overtaking rival Facebook's app, and its Messenger and Instagram products. It's a long way to ....

Swarm updates for brands

12/04/2016 SMK Editor

Foursquare has just released Swarm 4.0, an overhaul of the app that includes plenty of goodies for users and brands. Swarm on this Swarm is the spin-off app from Foursquare, and allow ....