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DIGITAL MARKETING NEWS

MarTech Monday: Adobe Marketing Cloud gets next-gen update

Since 2012, Adobe has offered up a collection of marketing products called Adobe Marketing Cloud. Packed with analytics, audience and campaign management features, it’s proven a favoured tool for serious advertisers.

Adobe’s just released a next generation update and it’s got a host of new features that has marketers salivating.

The Crazy 8

Adobe Marketing Cloud is a package of 8 high-powered marketing products:

  1. Analytics – real-time analytics that can be integrated with 3rd party sources.
  2. Audience Manager – for creating detailed audience segments for ad targeting.
  3. Campaign – for creating personalised experiences based on customer habits.
  4. Experience Manager – for organising, managing and delivering creative.
  5. Media Optimiser – for ensuring you’ve got the most potent mix of search, display and social ads for your campaign and budget.
  6. Primetime – for broadcasters, networks and service providers looking to monetize video content.
  7. Social – for managing social media content and campaigns.
  8. Target – for testing and targeting.

Amped-up algrorithms for more predictive power

It’s already been called the “the most complete Marketing Cloud solution on the planet.” And, thanks to some seriously amped-up algorithms, the latest generation version sees a whole host of new predictive features.

Smart Tags for Experience Manager

Automatically tags visual content in Creative Cloud so that marketers can search by relevant terms – no need to tag them manually.

Segment IQ for Adobe Analytics

Compares behavioural differences between segmented audiences, so that you can target more precisely.

Virtual Analyst  for Adobe Analytics

Pays attention to your usage patterns and highlights data that impacts your priorities.

To find out more visit http://www.adobe.com/au/marketing-cloud.html.       

Learn with SMK W/C 4th July 2022

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

SMK Labs running this week

Mon 4th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Tues 5th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Thurs 7th July: 2022 Social Media Strategy Optimisation, 10 am – 12 pm AEST

  • Module Three in SMK’s updated and expanded 2022 Social Media Strategy Optimisation strategy course 

Fri 8th July: Digital Design for Non-Designers: 10 am – 12 pm AEST

  • Module Three in SMK’s Digital Design for Non-Designers, helping businesses maximise creative results 

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