[SMK] Social Media Knowledge

Digital Marketing News

SMK's app of the week: Xero

  Let's face it, keeping on top of business expenses is never fun, however with EOFY looming it's never been more important. Thankfully, there are a range of apps out there to ease the bean-counting pain. Today we're looking at Xero. ....

23/06/2015

Snapchat has announced it will now allow brands to purchase and customise its geofilter feature for advertising campaigns. Location, location Geofilters were first rolled out in December 2014, and allow users to add a location-themed ove ....

Number Crunch: Twitter

22/06/2015 SMK Editor

Twitter probably tests more new features than anyone else as it continually evolves, tweaks and adjusts to the constantly shifting sands of social tastes. So today we're venturing beyond the retweets into some hard Twitter stats. Numbers game ....

Google has just made it easier for individuals and brands to protect their online privacy with the launch of a new Accounts hub.  Aladdin's Cave Google revealed the updated security boost in a ....

  Are you a fan of Messenger but want to get more out of Facebook’s popular app? Now you can with KitCut. Mash it up KitCut is a clever iOS app that lets u ....

Apple has just pipped Google to once more be crowned the world's most valuable brand. Appleword The tenth annual BrandZ Top 100 Most Valuable Global Brands study found Apple is now worth US$247 billion, a rise of 67% year on year. This leap is l ....

YouTube has just updated its ads platform to give users more information about products before making a purchase. Moving marketplace The new feature, dubbed  ....

Facebook has just rolled out a new way for users to share their location on Messenger. Mobile movements Messenger users have long been able to let their friends know where they are. Now they can also send a map of their location. To acces ....

Square gives $Cashtags more clout

16/06/2015 SMK Editor

In a small but potentially significant step in e-commerce, Square has given $Cashtags a bunch of new features and functions. Cashing ....

SMK's app of the week: NewsGIF

16/06/2015 SMK Editor

Do you suffer from a tragic case of TL:DR (Too Long, Didn't Read)?  If so the innovative NewsGIF might just be for you. News Flash NewsGIF is a website and iOS app tha ....

Number Crunch: Pinterest Q1 2015

15/06/2015 SMK Editor

There's much more to Pinterest than pins and pretty pictures. One of the most popular platforms when it comes to audience engagement, Pinterest is slowly transforming into a lucrative space for brands and marketers. Here's a little look into the im ....

Inbox by Gmail is now available for all users, and to sweeten the deal Google has added some new features to its latest app. In with the new The previously invite-only app is so ....