Apple has just pipped Google to once more be crowned the world's most valuable brand.
The tenth annual BrandZ Top 100 Most Valuable Global Brands study found Apple is now worth US$247 billion, a rise of 67% year on year. This leap is largely attributed to strong iPhone 6 sales.
Google took out second spot with a 9% value increase to reach US$173.7bn.
Microsoft moved up one place to third position, thanks to a value of $115.5bn marking a growth of 28%.
Five Australian brands made the top 100 this year.
Commonwealth Bank took top local honours at number 48 (down from 44), with a value of US $20.6 billion.
Making up the rest of the pack was ANZ (59, down from 51), Westpac at (84, up one from 85) and Woolworths 87.
For the first time Telstra made the cut, coming in at number 82.
Overall, the top 100 brands are worth a collective $3.3 trillion.
That's a tidy 14% increase on 2014 – and 126% growth over the 10 years since the list was first launched.