[SMK] Social Media Knowledge

Digital Marketing News

CommBank can admit they’re behind can’t

After a mysterious public teaser campaign featuring the word ‘Can’t’ and the website whatiscant.com.au, CommBank have claimed responsibility for the campaign. ....

28/05/2012

SMK attended Social Media Club Melbourne’s event where representatives of Facebook Australia presented local information and took questions from social media professionals. ....

Twitter launches weekly email digest

24/05/2012 SMK Editor

Twitter launches a personalised email digest for users featuring the week’s most relevant tweets and stories. ....

Launching this week, Tiger Pistol provides SMEs with the ability to create Facebook apps and tabs, and understand the value of their fans. ....

Number Crunch: Facebook in Australia

22/05/2012 SMK Editor

We look at Facebook's usage and engagement figures in Australia and come up with some interesting results. ....

Nuffnang held its inaugural Fashionopolis fashion blogger’s conference in Melbourne on Saturday, 12 May 2012. The event brought together over 100 fashion bloggers from all over Australia, a record first. ....

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YGAP go social to beg for change

17/05/2012 SMK Editor

For their latest fundraising campaign, not-for-profit YGAP uses social media to encourage Aussies to gather and donate five-cent coins. ....

Facebook Trials Highlighted Posts

17/05/2012 SMK Editor

Can you pay to be popular? Facebook trials new feature that lets users pay for exposure. ....

Microsoft overhauls its struggling search engine in a bid to unseat Google. ....

Now anyone can hangout

15/05/2012 SMK Editor

Google rolls out Hangouts on Air for all users, allowing anyone to make free video conference calls on Google+. ....

Canadian Club Australia takes their ‘Over beer?’ motif to silly new heights with ‘Beer Fairies’, a campaign using Facebook to gather recruits for a war against loathsome, beer-swilling oafs. ....

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Google starts listening to social

11/05/2012 SMK Editor

The search giant adds social reports to Google Analytics. ....