Bonds Birthday Project
Designed for Pacific Brands’ iconic Bonds label by Clemenger BBDO Melbourne, the Birthday Project campaign sets out to find one person born on each day of Bond’s entire 97-year existence; a staggering 35,301 people. ....
02/04/2012
This week's tweather round-up
30/03/2012 SMK Editor
Band break ups, politics, ethical production, apps and digital conferences light up the twittersphere this week. ....
Hungry Jack’s $5 experiment
28/03/2012 SMK Editor
Hungry Jack's together with Clemenger BBDO, Sydney have created 'The $5 Experiment' to promote the $4.95 Stunner deal. ....
Top five facts: Pinterest continues to grow
27/03/2012 SMK Editor
Further to our last update on Pinterest figures in Australia, visitation to the site has steadily grown. ....
Expert profile: Innovation expert Roger La Salle
27/03/2012 SMK Editor
Roger La Salle’s innovation approach is now practiced in 26 countries. His material is licensed through Deloitte, and he has written several books on the subject. ....
Colgate Facebook campaign has Aussie kids smiling for change
26/03/2012 SMK Editor
SMK looks at how George Patterson Y&R Sydney helped Colgate and The Smith Family use Facebook to raise money - and awareness - for Australian kids in need. ....
This week's tweather round-up
23/03/2012 SMK Editor
Jim Stynes, Whittaker's chocolate and packed public transport trend in the twittersphere this week. ....
Expert profile: CommBank Chief Marketing Officer Andy Lark
21/03/2012 SMK Editor
Andy Lark is Chief Marketing Officer at CommBank, he shares how social channels work for the bank. ....
Social Regulation and the Influence of Catz
21/03/2012 SMK Editor
In part three of a three part series on Social Regulation, Edelman Melbourne General Manager Grant Smith explores how businesses can harness the growing consumer power base. ....
Vogue archive online
20/03/2012 SMK Editor
Fashion forecasting giant WGSN has teamed with Vogue to present Vogue’s incredible archive alongside WGSN’s fashion insights. ....
Bidvest App Makes Life Easy for Food Service Clients
19/03/2012 SMK Editor
SMK looks at the iFindOrderFast iPhone app allowing Bidvest Australia’s food service industry clients the ability to place their orders on the move. ....
This week's tweather round-up
16/03/2012 SMK Editor
Bullying, critical critics, fainting over boy bands and the iPad 3 occupied minds and tweets this week. ....