Red Cross Australia targets nuclear weapons
Six months into Red Cross Australa's 'Target Nuclear Weapons' campaign, SMK looks at the work behind the campaign, which seems destined to reach one million people this year. ....
27/04/2012
Few on board with updated public transport app
26/04/2012 SMK Editor
The recently released Victorian Public Transport app has received over 2,200 ratings in the app store, equating to a measly 1.5 stars. ....
New technology: There it is
24/04/2012 SMK Editor
Search visualised and brought to life; the technology behind There it is has a multitude of applications. ....
Jim Beam gets primal
24/04/2012 SMK Editor
The Works Sydney go primal on social media in their latest campaign for Jim Beam. ....
MLA Wants Workers to Chuck a Sunday
20/04/2012 SMK Editor
Meat and Livestock Australia (MLA) have followed up their popular Australia Day ‘Chopular Culture’ campaign by trying to persuade consumers to ’Chuck a Sunday’. ....
Fashionopolis fashion blogger's conference
19/04/2012 SMK Editor
Fashion bloggers from around Australia will come together to learn and network at the inaugural Fashionopolis fashion bloggers conference. ....
A Video Is Worth 1.8 Million Words
18/04/2012 SMK Editor
“Video killed the radio star,” blurted a 1979 song declaring the demise of radio and ushering us into the era of music videos. More than three decades later, video is swiftly replacing the written word. ....
Expert profile: Kirsteene Phelan Etsy Australia Community Manager
17/04/2012 SMK Editor
Kirsteene Phelan has joined Etsy as AU Community Manager. ....
Durex Uses Facebook to Promote Safe Sex
16/04/2012 SMK Editor
Condom megabrand Durex has turned to creative Facebook fans for their latest campaign, The Naked Box competition. ....
Facebook's One Billion dollar purchase of Instagram
13/04/2012 SMK Editor
Perhaps the biggest news in social media this week was Facebook’s one billion dollar purchase of Instagram. ....
The Melting Pot - crowdsourcing a cookbook
04/04/2012 SMK Editor
When food writer Michael Shafran decided he wanted to write a recipe book, he decided to create a community around it before it existed. The very same community is key to creating the book. ....
Top 5 statistics: Australian shoppers online and in store
04/04/2012 SMK Editor
The IBM 2012 Smarter Consumer Study reveals that social media has a huge influence on Australian’s shopping decisions. ....