Facebook Aquires Giphy, Integrates With Instagram
Instagram & Giphy Combine For Improved Story Experience Facebook announced on Friday that it is buying the popular GIF-making and sharing website Giphy for a reported price of $400 million. The deal will see Giphy integrating with In ....
19/05/2020
Facebook Rooms Launches For Groups & Events
14/05/2020 SMK Editor
Facebook Video Niches Down With Live Video Chats Following Facebook's recent mega video release, Facebook has announced an expansion of its new Zoom-like Messenger Ro ....
Google Launches "Curbside Pick-Up" Offering For Businesses
12/05/2020 SMK Editor
Latest COVID-19 Update Facilitates Contact-Free Options Google has released yet another valuable update to help local businesses during COVID-19: a curbside pickup indicator. The latest update builds upon Google's existing merchant f ....
Google Launches New Podcasts Manager For Richer Audience Insights
10/05/2020 SMK Editor
Can Google Dominate Podcasts As YouTube Has Video? Podcasting is becoming big business. Pre COVID-19, Podcasting was poised to be one of the fastest-growing media channels in 2020, ....
Snapchat Usage Up 20%, Strong Run Continues
05/05/2020 SMK Editor
eMarketer Claims Daily Usage Is Now 30 mins Evan Speigel, CEO of Snapchat, has reason to be cheerful. After a bumpy 2018, usage bounced back strongly in 2019, be ....
[STUDY] Influencer Marketing Costs Could Fall 25%
03/05/2020 SMK Editor
The World's Gorgeous & Glam Feel COVID Pinch A glut of recent studies suggests that the influencer economy is currently not living its best life. Brands have cancelled or looked to postpone influencer activity at scale, wit ....
Lockdown Sends LinkedIn Usage North
30/04/2020 SMK Editor
LinkedIn Usage & Engagement Up, Ads Down With substantial portions of the global white-collar workforce under lockdown, it should hardly come as a surprise that LinkedIn usage has mushroomed. As per ....
Google & Facebook Marketing Transparency Clampdown
28/04/2020 SMK Editor
Google Now Expanding Ad ....
Mega Facebook Video Release & New Tools
26/04/2020 SMK Editor
Facebook Video Extravaganza: Messenger, Instagarm, Live, Events & More Facebook has released a bumper set of new video features as it orientates its product roadmap around interactive video experiences. The headline-grabbing part of ....
Google Shopping Game Changer For Businesses
23/04/2020 SMK Editor
Google Makes Listing Products On Google Shopping Free In a major boost for organisations struggling with COVID-19, Google has announced from next week that it will begin opening its ....
Instagram Launches "Gift Cards" For Businesses To Sell
21/04/2020 SMK Editor
New Story Stickers Allow Cash-Strapped SMEs To Cash In Small business represents a sizeable part ....
YouTube Launches Free DIY Video Tool
19/04/2020 SMK Editor
Create 6- or 15-Second Videos On The Fly Video performance via social channels can be a bit of a mixed bag, with performance varying from channel to channel. YouTube is a ....