Google Maps & Search Get Messaging Upgrade

29/06/2020 SMK Editor

Google Business Messages Can Power Sales Or Customer Service  Google has announced a significant upgrade for Business Messaging across Google surfaces. Google rolled out messaging via Google My Business in 2017, giving searchers the ....

Instagram Expands Shopping Access To More Brands & Influencers

28/06/2020 SMK Editor

Instagram Extends Shopping Features Ahead Of Wider Roll-out Following the recent launch of Facebook's bumper ecommerce launch, Instagram has expanded Instagram Shopping to incorporate more types of businesses, including creators (i.e. influe ....

YouTube Launches Shoppable Video Campaigns

21/06/2020 SMK Editor

YouTube Ups Ante With New ‘Storefront’ Video Format  YouTube unveiled a new campaign format last week, as it seeks to make YouTube ads more "shoppable". The new feature builds on YouTube existing TrueView for a ....

Facebook Content Approvals In A Tailspin Due To COVID-19

16/06/2020 SMK Editor

Facebook's Blocking & Banning Users For Sharing Guardian Posts Facebook approvals for content are a challenge at the best of times. However, presently for publishers and marketers alike, producing and scheduling content feels lik ....

Snapchat's Bumper Marketing & Product Upgrade

14/06/2020 SMK Editor

Snapchat Announces New Features Galore At Partner Summit During last week’s virtual Partner Summit, Snapchat announced a flurry of new product releases and marketing features. ....

Instagram's New Marketing Copyright Headache

11/06/2020 SMK Editor

Instagram Sides With Photographers Over Embedded Site Posts Leveraging user-generated content (UGC) in social media is a popular and highly effective communications tactic. It adds authenticity, feels trustworthy and is a nice soft sell. ....

Website UX Becomes Google SEO Ranking Factor

09/06/2020 SMK Editor

Google Introducing New "Page Experience" Algorithm Ranking in 2021  User experience (UX) has been a major tenant of web design for aeons. However, following Google's latest announcement, UX will now also directly begin impacti ....

LinkedIn Upgrades Ad Retargeting Tools

07/06/2020 SMK Editor

LinkedIn Adds Engagement Targeting For Video &am ....

Facebook Creator Studio App FINALLY Comes Good

02/06/2020 SMK Editor

Content Producers Rejoice, Creation Comes To Creator Studio App Over the past year or so, Facebook has been building out and developing its Creator Studio. Creator Studio brings together all the tools you need to effectively post, manage, monetise ....

Google My Business' New COVID-19 Features

31/05/2020 SMK Editor

Google Expands Scope Of GMB, With New Booking & Ecommerce Features Google has released a series of updates to help organisations ....

Google Goes After Social With New Discovery Campaigns

28/05/2020 SMK Editor

Discovery Ads Are Finally Live Across YouTube, Gmail & Google Discover Google advertisers might have noticed a welcome surprise in their ad accounts in recent weeks. No, not the COVID-19 busting $1,000 ad credit Google has been touti ....