eMarketer Forecasts Steep Drop In Search Marketing Spend
[NEW STUDY] Even Performance Media Is Not COVID-19 Proof Long considered to be “recession-proof”, it appears that search marketing may well be just as fallible as every other marketing channel, in the face of COVID-19. Betwee ....
12/04/2020
Facebook Launches "Experiments" For Improved Ad Testing
07/04/2020 SMK Editor
Facebook Streamlines Ad Testing & Campaign Optimisation The ol' business adage goes, "what gets measured gets improved". No one's quite sure who coined it; Peter Drucker, Lord Kelvin, Dumbledore? But t ....
Lockdown Sees App Usage Surge 20%
05/04/2020 SMK Editor
Consumers Spent Record $23.4B Via App Stores In Q1 At the best of times, we spend too long on our phones. Usually with our nose in one app or another. In a month, we use around 40 different apps, and typically spend 3 hours and 40 minute ....
Facebook Shifts Focus To Live Video
29/03/2020 SMK Editor
Live In Lockdown With around 2.5 billion people worldwide operating under some kind of lockdown, the demand for human connection has never been stronger. In a virtual sense, the most ....
Organic Social Grows In Focus As Social Ad Spend Culled
26/03/2020 SMK Editor
Ad Spend Down But Not Out Earlier this month, eMarketer updated its global advertising forecast, writing down spend levels due to the impact of COVID-19. Jasmine Enberg, eMarketer Senior Analyst ....
Google My Business Running On Limited Functionality
24/03/2020 SMK Editor
Google Trims Back GMB Due To COVID-19 Struggles Having staff working remotely presents challenges for all organisations, large and small. Including giants like Google and Facebook. Naturally, as businesses calibrate, select service ....
Facebook Campaigns Melting down Due To COVID-19
22/03/2020 SMK Editor
Ad Disapprovals & Spam Notifications Explode As Facebook AI Struggles Surging consumer usage and moderation challenges are likely to spell trouble this week for communicators on Facebook and Instagram, according to Mark Zuckerberg. W ....
LinkedIn Conversation Ads Launching
19/03/2020 SMK Editor
LinkedIn's Chatty Ads Look To Capitalise On Messaging Growth LinkedIn has announced the launch of a brand new ad format, Conversation Ads, looking to capitalise on the rising messaging tide. Today, ....
Instagram Ads Coming To IGTV
17/03/2020 SMK Editor
Instagram Rolls Out Red Carpet For Creators In YouTube Challenge Instagram advertising is growing gangbusters. Despite being a fraction of the size of YouTube (YouTube reaches circa 80% of web using Aussies and Kiwis to Insta's 55%), ....
What's up with Facebook Audience Fatigue
11/03/2020 SMK Editor
Social Media Audience Fatigue Is A Silent Campaign Killer Audience fatigue is a real issue when running social media campaigns. Unlike, say, within search. After all, how many times a year do you search "cheap flights to Lon ....
[NEW STUDY] Social Engagement Rates By Vertical
11/03/2020 SMK Editor
Facebook Engagement Remains Flat, While Instagram Drops 23% Social media engagement is a fickle beast. Not only does it vary between channels. No surprises there. But, it also varies considerably between industries. ....
Reddit Chasing Marketing Dollars With Trending Takeovers
10/03/2020 SMK Editor
Reddit Is Fast Becoming A Serious Marketing Channel Reddit is one of marketing’s great underutilised opportunities. According to Alexa, it’s the fifth top digital property in both ....