Google, First Price Auctions & The New Ad Normal
Starting this week, the price paid by winning bidders in Ad Manager auctions will be calculated differently. Google Ad Manager is moving to a first price auction method. Some fear this will cause a price hike for online ads. Google signalled the c ....
06/09/2019
[NEW STUDY] Hashtag Strategies to Win Instagram
04/09/2019 SMK Editor
Hashtags on Instagram: they enhance exposure and engagement, right? But how can you get the best from them? Put hashtags in post caption or in the first comment? How many? Do you hide them? A data-driven perspective is currently doing the rounds, published ....
How to Use Messenger’s New Lead Gen Features
01/09/2019 SMK Editor
Facebook has launched conversational ad campaign options aimed at lead genera ....
Page Tips from LinkedIn’s Top 10
30/08/2019 SMK Editor
Innovation, visible social responsibility, valuing employees and video: new analysis says these may be the most important factors to amass a following for your company on LinkedIn. Kylee Lessard—LinkedIn’s own Associate Product Marketing Manager— ....
Google: Cookies Prop Up Ad R.O.I.
29/08/2019 SMK Editor
Fresh Google research indicates that third-party cookies may still be irreplaceable to marketers. Cookies, publisher data, advertiser concerns Google Ads Senior Product Manager ....
[NEW STUDY] Email Marketing: Reputation Is Everything
27/08/2019 SMK Editor
Email Marketing’s Back In Business, But Old Problems Remain For smart communicators in 2019, email is key. With escalating online ad costs and deteriorating organic results from social, search et al. email ....
Subaru Tops YouTube Best Bumper Ads
25/08/2019 SMK Editor
Subaru 'Long Stick' Ad Is Top Dog In 2019 ‘You know what’s great when surfing the web; unsolicited, unskippable, video ads’. Said no one ever. One of the biggest challenges for marketers today is in bein ....
Did Facebook Just Kill Remarketing?
22/08/2019 SMK Editor
Facebook’s ‘Clear History’ Feature Finally Launches The big event in Facebook’s calendar each year is its F8 Developer Conference. F8 tends to be the more formal, and public, culmination of product launches and st ....
TikTok Dominates App Download Charts Again
21/08/2019 SMK Editor
TikTok Usage Surging As Spend Tops $3m *Daily* On Ads With bucket loads of cash to burn, teen app sensation TikTok is showing no signs of slowing down, yet again dominating app download charts. For the uninitiated, TikTok is the internat ....
Are You Ready For Google's New Keyword Targeting Update?
18/08/2019 SMK Editor
Google Claims New Update *Could* Drive 4% More Conversions Although social media tends to grab more column inches that search engine marketing (SEM) nowadays, SEM continues to grab more dollars. Paid search has dominated digital investme ....
Social Ad Spend up 37%
16/08/2019 SMK Editor
New Study Shows Big Gains For Social On Stories & Video The gradual story-ifiction of social media was perhaps one of the leading digital themes of 2018. Alternatively, at least, one of the less controversial ones. When consi ....
Will Facebook’s Local TV Deals Jump-start Facebook Watch?
11/08/2019 SMK Editor
Facebook's Latest Deals Welcome TV Content To Social Feeds Facebook last week announced a series of new partnerships with many of the major Australian TV movers and shakers. Premium news content from Australia’s leading broadca ....