Snapchat's Bumper Marketing & Product Upgrade
Snapchat Announces New Features Galore At Partner Summit During last week’s virtual Partner Summit, Snapchat announced a flurry of new product releases and marketing features. ....
14/06/2020
Instagram's New Marketing Copyright Headache
11/06/2020 SMK Editor
Instagram Sides With Photographers Over Embedded Site Posts Leveraging user-generated content (UGC) in social media is a popular and highly effective communications tactic. It adds authenticity, feels trustworthy and is a nice soft sell. ....
Website UX Becomes Google SEO Ranking Factor
09/06/2020 SMK Editor
Google Introducing New "Page Experience" Algorithm Ranking in 2021 User experience (UX) has been a major tenant of web design for aeons. However, following Google's latest announcement, UX will now also directly begin impacti ....
LinkedIn Upgrades Ad Retargeting Tools
07/06/2020 SMK Editor
LinkedIn Adds Engagement Targeting For Video &am ....
Facebook Creator Studio App FINALLY Comes Good
02/06/2020 SMK Editor
Content Producers Rejoice, Creation Comes To Creator Studio App Over the past year or so, Facebook has been building out and developing its Creator Studio. Creator Studio brings together all the tools you need to effectively post, manage, monetise ....
Google My Business' New COVID-19 Features
31/05/2020 SMK Editor
Google Expands Scope Of GMB, With New Booking & Ecommerce Features Google has released a series of updates to help organisations ....
Google Goes After Social With New Discovery Campaigns
28/05/2020 SMK Editor
Discovery Ads Are Finally Live Across YouTube, Gmail & Google Discover Google advertisers might have noticed a welcome surprise in their ad accounts in recent weeks. No, not the COVID-19 busting $1,000 ad credit Google has been touti ....
Facebook's Huge eCommerce Update
26/05/2020 SMK Editor
Facebook Launches Shops, Insta Shopping Tab, Shoppable Live Streams, & More “Liking” things on social media is alright. Buying tho? That’s hot. If Mark Zuckerberg has his way, that is exactly what Faceb ....
Facebook Aquires Giphy, Integrates With Instagram
19/05/2020 SMK Editor
Instagram & Giphy Combine For Improved Story Experience Facebook announced on Friday that it is buying the popular GIF-making and sharing website Giphy for a reported price of $400 million. The deal will see Giphy integrating with In ....
Facebook Rooms Launches For Groups & Events
14/05/2020 SMK Editor
Facebook Video Niches Down With Live Video Chats Following Facebook's recent mega video release, Facebook has announced an expansion of its new Zoom-like Messenger Ro ....
Google Launches "Curbside Pick-Up" Offering For Businesses
12/05/2020 SMK Editor
Latest COVID-19 Update Facilitates Contact-Free Options Google has released yet another valuable update to help local businesses during COVID-19: a curbside pickup indicator. The latest update builds upon Google's existing merchant f ....
Google Launches New Podcasts Manager For Richer Audience Insights
10/05/2020 SMK Editor
Can Google Dominate Podcasts As YouTube Has Video? Podcasting is becoming big business. Pre COVID-19, Podcasting was poised to be one of the fastest-growing media channels in 2020, ....