LinkedIn Super Charges Ads With Major AdTech Deal

02/06/2019 SMK Editor

LinkedIn Latest Acquisition Will Power Improved Ad Targeting & Attribution LinkedIn’s bumper 2019 continues apace with its acquisition of advertising tech business Drawbrid ....

Facebook Finally Opens Hood On News Feed Rankings

30/05/2019 SMK Editor

Facebook Reveals Why Organic Posts Are Ranking For Users The exact machinations of the Facebook News Feed are a mystery to users and many marketers alike. However, in the coming weeks, both may get a better understanding of Facebook&rsqu ....

Facebook Usage Dropping From 2017 High, While Instagram Peaks

28/05/2019 SMK Editor

eMarketer: Loss Of Younger Users & News Feed Updates To Blame The latest data from analyst powerhouse eMarketer sees daily Facebook usage downgraded, as two years of perpetual negative PR and News Fee ....

Google's Redesigned Search Engine Results: Spot The Ads...

26/05/2019 SMK Editor

Google's Latest Redesign Shifts Search Closer To Social News Feeds With each passing year, social media marketing resembles search engine optimisation (SEO) more and more. A recent case-in-point is Facebook’s new ....

The Power Of Being Wrong

22/05/2019 SMK Editor

Today’s guest blog post is from Chris Fraser Partner at Intention.al, an excellent digital ad agency, rated highly by SMK. Do not be pu ....

Instagram Revives IGTV & Expands Explore Functions

21/05/2019 SMK Editor

500+ Million People Use Instagram Explore Each Month As part of Instagram’s ongoing 2019 redesign, the platform has announced a series of updates for its important Explore discovery feature. Instagram Explore drives 20% of Instagra ....

Google Shopping Throws Gauntlet Down To Instagram

19/05/2019 SMK Editor

Browse, Shop & Buy Direct From Google Shopping A recurring theme over the past month has been the major players’ developer conferences. Since the end of April, SMK has explored the latest 2019 innovations from  ....

New Facebook Video Algorithm Update

16/05/2019 SMK Editor

Facebook’s Third Major Algorithm Update Of 2019 Hot off the heels of News Feed algorithm updates in April and ....

YouTube's Smart New Bumper Ad Builder

14/05/2019 SMK Editor

New AI 'Bumper Machine' Fires Out YouTube Video Ads In Seconds Managing the creative treadmill is a major challenge for marketers and agencies alike. Not only do messages need to be often tailored by platform, but increasingly wi ....

[New Study] Instagram Influencer Posts Up 153%

12/05/2019 SMK Editor

Branded Content Posts Surge, While Influencers Make It Rain A recent study from UM suggests that only 4% of consumers trust influencer posts on soc ....

Google Announces Search Rankings For Podcasts

09/05/2019 SMK Editor

Google I/O Updates Search Results For Podcasts Following hot on the heels of Facebook’s F8 developer conference, this week has been the Google equivalent, the I/O Developer Conference. At this week’s event, Google announced a ....