Instagram Brand Engagement Down 18%

07/07/2019 SMK Editor

Study: Instagram Engagement Down Steeply Since May A recent study appears to have confirmed what many in industry have grumbled about of la ....

Facebook Update Squeezes Health Related Posts

03/07/2019 SMK Editor

Latest Algorithm Update Likely To Be Minefield For Health Social Posts Facebook has announced two algorithm ranking updates, which went live in June, in an attempt to reduce sensationalist content related to health and well-being. The ex ....

[NEW STUDY] The Science of Viral Video

01/07/2019 SMK Editor

New Journal Of Marketing Paper Unlocks Virality  A new paper released recently in The Journal of Marketing provides fascinating insights into high performing online video creative. The snappily entitled study, “ ....

LinkedIn Engineers Explain News Feed Algorithm

29/06/2019 SMK Editor

LinkedIn's Big AI Bets Driving Record Feed Engagement  As a twelve-year-old growing up playing football in London, all kids dream of winning ‘Player’s Player’, come the end of season ‘Club Night’. & ....

Instagram’s New Explore Ads Launch

27/06/2019 SMK Editor

Instagram Dips Its Toe Into Search Engine Marketing With Explore Ads Instagram has this week announced the launch of the latest addition to its rapidly growing ad business… Explore. With over 500 million Instagrammers using Explor ....

[NEW STUDY] 49% Of Google Searches Drive 'No-clicks' To Websites

25/06/2019 SMK Editor

However, SEO Still Trumps Google Ads 12 to 1 A recent study from marketing analytics firm Jumpshot spells trouble for organisations heavily reliant on organic traffic from search engines. The latest data, compiled in conjunction with Spa ....

Google My Business Ramps Up For 150m Businesses Worldwide

23/06/2019 SMK Editor

GMB's New Feature Extravaganza Fuses Social & Search Google has sparked off another digital landgrab for marketers as it releases a slew of updates for Google My Business (GMB). ....

Mobile Makes A Grab For TV's Crown

18/06/2019 SMK Editor

Latest eMarketer Data Shows Mobile's Unstoppable Rise According to the latest data from research powerhouse, eMarketer, consumers’ ....

Facebook Community Management Ranking Update

16/06/2019 SMK Editor

Renewed Facebook Community Management Focus Prompts Ranking Changes At May’s Facebook F8 Mark Zuckerberg spelt out Facebook’s development roadmap for the next two-three years. One of the key themes was the reprioritisation of ....

Standing Out Amongst 500k Influencers On Instagram

12/06/2019 SMK Editor

This week’s guest blog spot is from Analise Trotter, Head of Delivery at Hoozu. Hoozu leads data-driven, creative influencer marketing activity for leading brands.  From Micros to ....

Turbo Charge Email With Gmail Dynamic Email

11/06/2019 SMK Editor

Gmail's Email Game-changer Launches 2nd July  Google has just announced a 2nd July launch date for its game-changing Dynamic Email for Gmail. Initially announced in March, Dynamic Email has been in beta testi ....