Facebook is continuing to fine-tune how its users consume news articles, and increasing the amount of certified publishers in their news section.
News and who provides it
Facebook is increasing the “Breaking News” label to incorporate 50 more publishers throughout Australia, Europe, Latin America, and North America.
Publishers with access to the label will also include Instant Articles, complete with web and mobile formats, along with Facebook Live videos.
News agencies will be able to publish through the label once a day, with the option to be included as a story for a maximum of six hours.
News coverage gets a little wider
Incorporated analytics are made available to chosen publishers to aid in Page Insights and assess how their “Breaking News” posts are performing.
For example, The Washington Post saw a 4% jump in click-through rates, 7% in Likes, and 11% in shares for posts including the new label between December 8 2017 and January 14 this year.
So far user reaction has been favourable of the new “Breaking News” initiative and adding more global agencies is a positive indication of the medium’s success.
How do you get your news? Are you surprised at the popularity of the new format amongst publishers? Let us know in the comments section.