[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Facebook App Links: What you Need to Know

In April this year Facebook launched App Links, a service aimed at making linking content on mobile more streamlined.

A few months down the track and App Links looks to be gaining popularity. Here's what you need to know.

Mobile direct

The interesting thing about App Links is the way it allows publishers to funnel users directly from a Facebook News Feed post to their native app. Think of it as the AdWords of mobile.

This circumvents the need for a mobile browser and in turn leads to deeper, more relevant links between Facebook and the apps in its ecosystem.

The end result is an improved user experience around push notifications, SMS and email campaigns.

Ape the app

Mobile is set to overtake desktop this year, and over half of Facebook's 1.28 billion users are mobile.

However only 25 per cent of apps currently support deep links. An even smaller number of companies have tagged their websites to further optimise these links.

Mo' money

While setting up App Links requires some developer nous, the benefits for brands can be potentially huge.

To find out more visit applinks.org. 

If you enjoyed this article then subscribe FREE to the twice weekly SMK Digital Bulletin, click here now or visit www.smk.net.au/subscribe.

Also, click here download a FREE SMK Insghts Program. This FREE programs features 131 must-know social stats covering Facebook, Twitter, LinkedIn, YouTube and Instagram. Keep on top of the latest social facts and figures relating to usage rates, demographics, spending trends, content performance and best practice benchmarks. A MUST for every marketer!

Learn with SMK through February

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

February's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU

Meta Ads Come To Instagram Threads

Meta Ads Come To Instagram Threads

Meta has officially started testing ads on Threads, marking…

Meta has officially started testing ads on Threads, marking…