[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Facebook weighs up 2 billion

Facebook is dabbing its proverbial forehead as it takes into account the meaning of being responsible for a quarter of the earth’s population.

A shinier Facebook

Five short years after hitting the billion monthly user milestone, Facebook has doubled that, and is navigating the rocky social waters of responsibility.

A year ago, when Facebook reached the 2 billion mark, Zuckerberg posted “We’re making progress connecting the world, and now let’s bring the world closer together,” finding the company embroiled in scandal shortly after.

Now, compared to YouTube, Twitter, Instagram, Snapchat, and WeChat numbers, Facebook is nearly lapping the competition, and 17% of its growth is accelerating faster than any other year.

Big blue horizon

It turns out 66% of users are returning every day, up 11% from monthly user ratings when sitting at the 1 billion mark in 2012.

Chief Product Officer Chris Cox says “We’re getting to the scale where we have to get much better about understanding how the product has been used,” speaking to the 2016 US Presidential Election and security leaks earlier this year.

Looking at what fosters fake news, internet addiction, filter bubbles, and more, Facebook is coming to terms with becoming too important to keep business as usual – responsibly speaking.

What do you think about Facebook’s commitment to overseeing 2 billion users responsibly? Do you think Facebook is up to the task? Let us know in the comments.

Learn with SMK through March

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

March's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST
  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.
Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST
  • Technical Labs explore the technological process and workflows related to key digital marketing activities.
SEO Made Easy Masterclass on Thursdays from 10 am – 12 pm AEST
  • Module One: 2024 Search Engine Optimisation (SEO) Trends, Challenges and Opportunities
  • Module Two: Understanding Technical SEO, User Experience & Google Search Console
  • Module Three: On-Page SEO, Website Copywriting & Content Marketing
  • Module Four: Off-Page SEO, Local SEO & Google Business Profile Optimisation
Digital Marketing Evaluation Masterclass on Fridays from 11 am – 1 pm AEST
  • Module One: 2024 Ads Trends, Landscape and Opportunities
  • Module Two: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module Three: Advertising Strategy, Targeting & Campaign Planning
  • Module Four: Social Ad Creative, Copywriting & Campaign Testing

Leave a Comment