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DIGITAL MARKETING NEWS

Facebook weighs up 2 billion

Facebook is dabbing its proverbial forehead as it takes into account the meaning of being responsible for a quarter of the earth’s population.

A shinier Facebook

Five short years after hitting the billion monthly user milestone, Facebook has doubled that, and is navigating the rocky social waters of responsibility.

A year ago, when Facebook reached the 2 billion mark, Zuckerberg posted “We’re making progress connecting the world, and now let’s bring the world closer together,” finding the company embroiled in scandal shortly after.

Now, compared to YouTube, Twitter, Instagram, Snapchat, and WeChat numbers, Facebook is nearly lapping the competition, and 17% of its growth is accelerating faster than any other year.

Big blue horizon

It turns out 66% of users are returning every day, up 11% from monthly user ratings when sitting at the 1 billion mark in 2012.

Chief Product Officer Chris Cox says “We’re getting to the scale where we have to get much better about understanding how the product has been used,” speaking to the 2016 US Presidential Election and security leaks earlier this year.

Looking at what fosters fake news, internet addiction, filter bubbles, and more, Facebook is coming to terms with becoming too important to keep business as usual – responsibly speaking.

What do you think about Facebook’s commitment to overseeing 2 billion users responsibly? Do you think Facebook is up to the task? Let us know in the comments.

Learn with SMK through December

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December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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