[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Facebook cracks down on Fake Ads

Facebook is beginning to use third-party fact-checkers to flag advertisers running ads linking to fake news.

Fake news no more

Facebook has been taking enormous steps to curtail the amount of ads leading to questionable news sources via Pages.

Their latest step consists of removing any links being shared via their site that have already been flagged thanks to outside fact-checkers, and banning repeat offenders altogether.

Not only will this discourage the sharing of fake news, it will hit offenders right in the revenue, which is bad news for anyone trying to build an audience to solely distribute erroneous info.

What if they do it again?

When a Page repeatedly spreads fake news that’s already been flagged, all ads will be removed and the creators blacklisted from buying any future ad space.

However, if the offender stops sharing false news via Pages, Facebook may reinstate their ad buying privileges.

Facebook has been proactively battling fake news by disrupting economic incentives, generating products that curtail the spread of false information, and educating users on how to discern questionable content.

It would seem the best defence is an informed audience.

Have you fallen for an ad whose sole purpose is to link you to fake news? Do you feel educating users is as important as cracking down on offenders? Give us your thoughts in the comments below.

Learn with SMK through February 2023

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

Feb SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEDT

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: TikTok on Wednesdays from 1 pm – 2 pm AEDT

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Email Marketing Masterclass on Thursdays from 10 am – 12 pm AEDT

  • Module 1: Email marketing trends, innovations and email list building
  • Module 2: Email marketing design, engagement & creative best practices
  • Module 3: Email Deliverability, Email Customer Relationship Management (CRM), Automation and Privacy
  • Module 4: SMS, organic and paid messaging opportunities

Digital Copywriting Masterclass on Fridays from 11 am – 1 pm AEDT

  • Module 1: Digital copywriting trends, tools, challenges and opportunities
  • Module 2: Website, email and SMS copywriting
  • Module 3: Earned media: Social media best practices and more
  • Module 4: Paid media – Social, Search & Display ad copywriting

 

Leave a Comment