[SMK] Social Media Knowledge


Facebook cracks down on Fake Ads

Facebook is beginning to use third-party fact-checkers to flag advertisers running ads linking to fake news.

Fake news no more

Facebook has been taking enormous steps to curtail the amount of ads leading to questionable news sources via Pages.

Their latest step consists of removing any links being shared via their site that have already been flagged thanks to outside fact-checkers, and banning repeat offenders altogether.

Not only will this discourage the sharing of fake news, it will hit offenders right in the revenue, which is bad news for anyone trying to build an audience to solely distribute erroneous info.

What if they do it again?

When a Page repeatedly spreads fake news that’s already been flagged, all ads will be removed and the creators blacklisted from buying any future ad space.

However, if the offender stops sharing false news via Pages, Facebook may reinstate their ad buying privileges.

Facebook has been proactively battling fake news by disrupting economic incentives, generating products that curtail the spread of false information, and educating users on how to discern questionable content.

It would seem the best defence is an informed audience.

Have you fallen for an ad whose sole purpose is to link you to fake news? Do you feel educating users is as important as cracking down on offenders? Give us your thoughts in the comments below.

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