[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Facebook dials up Dynamic Ads

Back in May Facebook launched Dynamic Ads for Travel, a service designed to help travel providers attract more bookings.

Things have been going well for social travellers, so Facebook has added three new features.

Up and Away

Travel providers can now promote hotels and flights, reach greater numbers of travellers with audience targeting, and capture attention with more creation options.

Facebook will pull in data from which content users have browsed to promote relevant flights, or up sell on recently booked flights.

To get more creative, Facebook is using  what it calls ‘social context’ to sell travel deals. This involves showing users cities their friends have visited, to make the ads feel more personalised.

Brands can also use Facebook’s Collection Ad Format with Dynamic Ads.

Flybook

Facebook reports that after Air France started using Dynamic Ads, the airline achieved 12X the amount of conversions at 57% lower cost per booking, compared to previous Facebook campaigns.

The updated features are now available globally. To find out more visit facebook.com/business.

Do you use Facebook to book travel? If not, where do you prefer to shop?

Learn with SMK through April

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

SMK Editor

SMK Editor

April's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU

Meta Bets Big on Meta AI

Meta has recently amplified its role in the generative…

Meta has recently amplified its role in the generative…