[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Facebook lets Brands connect with Groups

Facebook is testing a new way for brand Pages to connect with community Groups, in addition to other users or affiliated accounts.

Is Group, Is Good

Select publishers who manage multiple Pages now have access to a Groups link, which appears on the left side of the Page.

For example, clicking the Groups link on HBO’s Facebook Page leads to the Big Little Lies Official Group, rather than a branded Page.

Fanboys

The move could give brands greater connection with invested fans, while increasing the reach of these community Groups.

Publishers can also create their own Group, and link their Page to it. They can also post to the Group as the brand, rather than from an individual account.

Group think

Over 1 billion Facebookers now use Groups, compared to 65 million brand Pages. That’s a lot of potential connections for savvy marketers.

Do you interact with Groups as part of your social strategy? If so let us know in the Comments.
 

Learn with SMK W/C 4th July 2022

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SMK Labs running this week

Mon 4th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Tues 5th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Thurs 7th July: 2022 Social Media Strategy Optimisation, 10 am – 12 pm AEST

  • Module Three in SMK’s updated and expanded 2022 Social Media Strategy Optimisation strategy course 

Fri 8th July: Digital Design for Non-Designers: 10 am – 12 pm AEST

  • Module Three in SMK’s Digital Design for Non-Designers, helping businesses maximise creative results 

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