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DIGITAL MARKETING NEWS

Facebook lets Brands connect with Groups

Facebook is testing a new way for brand Pages to connect with community Groups, in addition to other users or affiliated accounts.

Is Group, Is Good

Select publishers who manage multiple Pages now have access to a Groups link, which appears on the left side of the Page.

For example, clicking the Groups link on HBO’s Facebook Page leads to the Big Little Lies Official Group, rather than a branded Page.

Fanboys

The move could give brands greater connection with invested fans, while increasing the reach of these community Groups.

Publishers can also create their own Group, and link their Page to it. They can also post to the Group as the brand, rather than from an individual account.

Group think

Over 1 billion Facebookers now use Groups, compared to 65 million brand Pages. That’s a lot of potential connections for savvy marketers.

Do you interact with Groups as part of your social strategy? If so let us know in the Comments.
 

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February's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST
  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.
Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST
  • Technical Labs explore the technological process and workflows related to key digital marketing activities.
SEO Made Easy Masterclass on Thursdays from 10 am – 12 pm AEST
  • Module One: 2024 Search Engine Optimisation (SEO) Trends, Challenges and Opportunities
  • Module Two: Understanding Technical SEO, User Experience & Google Search Console
  • Module Three: On-Page SEO, Website Copywriting & Content Marketing
  • Module Four: Off-Page SEO, Local SEO & Google Business Profile Optimisation
Digital Marketing Evaluation Masterclass on Fridays from 11 am – 1 pm AEST
  • Module One: 2024 Ads Trends, Landscape and Opportunities
  • Module Two: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module Three: Advertising Strategy, Targeting & Campaign Planning
  • Module Four: Social Ad Creative, Copywriting & Campaign Testing

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