Bard makes it a snip to cut YouTube clips into semi-unique, social-friendly bites.
Launched earlier this year, Bard is a smart little app that’s grabbing attention as a potential meme-making intermediary between YouTube and other social media outlets.
Users can pick from a list of YouTube videos to can work with. Once a selection is made, Bard then shows the user a transcription of the video.
By cutting and moving the text of the script, users can edit the original clip into a form they find suitably interesting.
Through this simple-sounding process, Bard gives users the ability to make an existing YouTube video say whatever they want it to say, limited only by the breadth of the words in the original transcript.
The result could be true to the spirit of the original, it could be a smooth reinterpretation or it might be an all-out choppy glitch remix.
Bard also lets users upload their own videos for other users to edit into their own social gems. In this way, Bard is ripe for an influx branded content.
Bard is free from the Google Play store. Its full functionality is available straight away – no in-app purchases nor upgrades are necessary. So, experiment now.
Copy Transmission is a Melbourne-based agency :: Better Brands. Loud & Clear.