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Facebook prepares to produce “TV Shows”

Facebook continues to expand its tentacles into all things video.

The latest plan: preparing to produce 30-minute "TV-like" shows.

Prime time

According to the Wall Street Journal, Facebook is inviting pitches for "TV-like" shows across genres including lifestyle, sports, and science.

The shows will reportedly be weekly with a 30-minute running time, similar to programs on network stations.

Content is king

The move would put Facebook into bat with content creators such as Netflix and Amazon. 

While Facebook hasn't comments on the WSJ story, the recent launch of its own video streaming app hint at its broader video plans. 

However deep pockets don't always guarantee success. Apple's first attempt at original programming has been widely panned as more painful than chatting at length with Siri.

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November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

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Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

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Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

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  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
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  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
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