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DIGITAL MARKETING NEWS

Facebook prepares to produce “TV Shows”

February 11, 2022

Facebook continues to expand its tentacles into all things video.

The latest plan: preparing to produce 30-minute "TV-like" shows.

Prime time

According to the Wall Street Journal, Facebook is inviting pitches for "TV-like" shows across genres including lifestyle, sports, and science.

The shows will reportedly be weekly with a 30-minute running time, similar to programs on network stations.

Content is king

The move would put Facebook into bat with content creators such as Netflix and Amazon. 

While Facebook hasn't comments on the WSJ story, the recent launch of its own video streaming app hint at its broader video plans. 

However deep pockets don't always guarantee success. Apple's first attempt at original programming has been widely panned as more painful than chatting at length with Siri.

Learn with SMK W/C 4th July 2022

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SMK Editor

SMK Editor

SMK Labs running this week

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  • Live help and support from SMK’s team of analysts
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