[SMK] Social Media Knowledge


Facebook sets sights on YouTube

Facebook is in talks with media buyers to expand its Watch feature toward individual content creators generating a split of revenue, something more akin to YouTube’s model.

Advertising goes tiered

Facebook plans to expand its programing service, Watch, to compete with YouTube by enabling more standalone creators, bolstering more long-form video for Facebook advertisers.

And that’s not all, Facebook is looking to generate a system where creators can upload for free, allowing for a share in revenue from ad placement.

The hope is that Facebook can form an enduring ad-supported platform where content can virtually pay for itself. Amazon has also pursued ad agencies for creating self-perpetuating programing.

‘Watch’ worth watching

Original programing like “Comeback Kids” and “Struggle Meals” (which teaches users how to cook a meal for less then $2) are Facebook’s first steps to getting a piece of the $5.2 billion digital video advertising industry.

Commercials are planned to be added before videos that qualify with a running time of three minutes or more. The running time also creates windows for mid-commercials every 60 seconds.

As daily users have dropped more than 50 million hours per day, Facebook needs to get its ads in where users are drawn the most. If its original programming finds a stride, they may have get back those hours.

Have you watched any of Facebook’s original programing? What do you think about the adoption of YouTube ad culture? Give us your thoughts below.

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