[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Goodbye DoubleClick

DoubleClick Search is changing name. DoubleClick Bid Manager is merging into a display ad mega-brand. Shortly, the DoubleClick brand will be no more.

Search rename

DoubleClick Search will soon be Search Ads 360.

It seems like a pretty straightforward rebrand, with all the same services just now under a new banner. It still claims ‘to help you plan, buy, and measure your search campaigns on Google and other search engines.’

Bid Manager merger

Another new Google brand—Display & Video 360—promises ‘end-to-end campaign management for enterprises in one tool.’ It’s the successor to DoubleClick Bid Manager, with Campaign Manager and the Studio and Audience Center thrown in for good measure.

The aim is to bring together all of Google’s display advertising products into a simplified suite. Frankly, this sort of functional consolidation could have come sooner.

This is the sort of practicality that allows you to execute ad campaigns end-to-end in one place, creating efficiency in how you work and helping your teams do more together.

When do we wave?

The DoubleClick brand will be phased out gradually, with Search Ads 360 and Display & Video 360 becoming the default options shortly.

Is Google shuffling their brands too much all at once, or is it welcomed as a sensible rearrangement?

Copy Transmission is a Melbourne-based agency :: Better Brands. Loud & Clear.

Learn with SMK through Dec 2022

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

Dec SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEDT

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Techical Labs: TikTok on Wednesdays from 1 pm – 2 pm AEDT

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

2022 Social Media Advertising Masterclass on Thursdays from 10 am – 12 pm AEDT

  • Module 1: Ad Landscape, Benchmarks & Strategy Planning
  • Module 2: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module 3: Advertising Strategy, Targeting & Campaign Planning
  • Module 4: Social Ad Creative, Copywriting & Campaign Testing

Unlocking TikTok & Snapchat Marketing Masterclass on Fridays from 11 am – 1 pm AEDT

  • Module 1: 2023 TikTok & Snapchat Marketing Opportunities & Challenges
  • Module 2: Strategic Thinking, Planning & Channel Set-up
  • Module 3: Engagement, Algorithms & Content Marketing
  • Module 4: TikTok & Snapchat Advertising Best Practices

 

Leave a Comment