[SMK] Social Media Knowledge


Google tweaks Structured Data for Search display

After reviewing how they show info in Search results, Google may grant you better SEO by using structured data.

Seat at the table

Google polled journalists to see how data presentation in Search impacted their discovery of information. They found that certain tabular modes of display are more practical than others.

So, Google has arrived at a new standard for showing tables in search results. If this helps info hunters quickly find what they need, it may enhance organic message sharing for folks who actually design their data the right way.

To do it properly, Google has released the next iteration of developer documentation for presenting sets of data online.

From journos to SEO

Interestingly, the Google Keyword blog post about it put journalists at both sides of the equation.

It goes on to say how news organisations can use structured data to better fulfil their mission of spreading important information. This is probably just to hit a Google PR quota of content targeting journalists.

In fact, all comms teams can use structured data to improve the spread of their message. Understanding how to make structured data do its best is now part of your SEO.

To what extent has structured data figured in your SEO plans so far?

Copy Transmission is a Melbourne-based agency :: Better Brands. Loud & Clear.

Learn with SMK through March

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

March's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST
  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.
Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST
  • Technical Labs explore the technological process and workflows related to key digital marketing activities.
SEO Made Easy Masterclass on Thursdays from 10 am – 12 pm AEST
  • Module One: 2024 Search Engine Optimisation (SEO) Trends, Challenges and Opportunities
  • Module Two: Understanding Technical SEO, User Experience & Google Search Console
  • Module Three: On-Page SEO, Website Copywriting & Content Marketing
  • Module Four: Off-Page SEO, Local SEO & Google Business Profile Optimisation
Digital Marketing Evaluation Masterclass on Fridays from 11 am – 1 pm AEST
  • Module One: 2024 Ads Trends, Landscape and Opportunities
  • Module Two: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module Three: Advertising Strategy, Targeting & Campaign Planning
  • Module Four: Social Ad Creative, Copywriting & Campaign Testing

Leave a Comment