[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Google’s new User-Friendly Ads for Mobile

March 25, 2022

Google is relaxing its rules around certain types of mobile ads previously restricted on the AdSense platform.

Mobile dollar signs

Google will now allow mobile ads to appear “above the fold” (that is, ads which can be viewed without scrolling down the page).

Eligible ads are 300×250 medium rectangle, and Google says they must not “annoy, distract, or result in ad performance issues”.

Good UX?

The decision could be seen as a response to the current preference for larger screened phones, such as the Samsung Galaxy S8 and the iPhone 7 Plus.

However Google is cagey on why exactly it did a 180 on restricting these ads, simply saying the decision was made after “careful review”.

Here's hoping it also means these ads are less annoying.

Would you use the new mobile ad units? Let us know in the Comments.
 

Learn with SMK W/C 4th July 2022

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

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SMK Editor

SMK Editor

SMK Labs running this week

Mon 4th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Tues 5th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Thurs 7th July: 2022 Social Media Strategy Optimisation, 10 am – 12 pm AEST

  • Module Three in SMK’s updated and expanded 2022 Social Media Strategy Optimisation strategy course 

Fri 8th July: Digital Design for Non-Designers: 10 am – 12 pm AEST

  • Module Three in SMK’s Digital Design for Non-Designers, helping businesses maximise creative results 

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