Snapchat's mainly millennial audience is increasingly turning to the platform for gaming, and brands are cottoning on.
The latest is an interactive game from Under Armour.
Game on
The game, It Comes From Below, is built on Under Armour's campaign starring Carolina Panthers quarterback Cam Newton.
The game allows users to play as Newton and dodge a variety of obstacles.
Square eyes
The game, accessible via an ad in Snapchat's Discover tab, has been played an average of 78 seconds per user.
Snapchat says 20% of US and Canadian users swiped to play the game, while 19% of those who played shared the game.
While It Comes From Below is only available to North American users, it hints at how Snapchat marketing may be evolving globally.
RECOMMENDED FOR YOU
Meta Bets Big on Meta AI
Meta has recently amplified its role in the generative…
Meta has recently amplified its role in the generative…
LinkedIn Trials Premium Company Page Business Subscription
LinkedIn is looking to follow Meta’s lead as it…
LinkedIn is looking to follow Meta’s lead as it…
Google Introduces New Generative AI Video Tools
Google has recently enhanced its creative tools by integrating…
Google has recently enhanced its creative tools by integrating…