[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Instagram TV looks to Creators

Instagram wants to stay in step with YouTube, with the announcement of IGTV, along with some interesting programing.

One Hour Video

Instagram is setting its sights on the multi-media gambit and leading with the news that users can now upload up to one hour in length of video.

Home to the new hour-long content is IGTV, found conveniently on a button inside the Instagram homescreen and, of course, as its own standalone app showcasing the crème of the Instagram crop.

Anyone can upload if they're an existing active user, although the new feature is being rolled out to everyone in the near future.

The app wrap

Users opting for the app experience will be able to swipe through a multitude of longer video forms, or swipe up and browse recommended videos, follow creator favourites, and check new content alerts.

At the moment the service is ad-free, but remains “obviously a very reasonable place for them to end up,” according to CEO Kevin Systrom.

Are you surprised at the new push into “programming”? Do you think that users will respond well to hour-long created content? Let us know in our comments.

Learn with SMK through September

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

September's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU