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DIGITAL MARKETING NEWS

Instagram TV looks to Creators

Instagram wants to stay in step with YouTube, with the announcement of IGTV, along with some interesting programing.

One Hour Video

Instagram is setting its sights on the multi-media gambit and leading with the news that users can now upload up to one hour in length of video.

Home to the new hour-long content is IGTV, found conveniently on a button inside the Instagram homescreen and, of course, as its own standalone app showcasing the crème of the Instagram crop.

Anyone can upload if they're an existing active user, although the new feature is being rolled out to everyone in the near future.

The app wrap

Users opting for the app experience will be able to swipe through a multitude of longer video forms, or swipe up and browse recommended videos, follow creator favourites, and check new content alerts.

At the moment the service is ad-free, but remains “obviously a very reasonable place for them to end up,” according to CEO Kevin Systrom.

Are you surprised at the new push into “programming”? Do you think that users will respond well to hour-long created content? Let us know in our comments.

Learn with SMK through February

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February's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

SEO Made Easy Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module One: 2024 Search Engine Optimisation (SEO) Trends, Challenges and Opportunities
  • Module Two: Understanding Technical SEO, User Experience & Google Search Console
  • Module Three: On-Page SEO, Website Copywriting & Content Marketing
  • Module Four: Off-Page SEO, Local SEO & Google Business Profile Optimisation

Digital Marketing Evaluation Masterclass on Fridays from 11 am – 1 pm AEST

  • Module One: 2024 Ads Trends, Landscape and Opportunities
  • Module Two: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module Three: Advertising Strategy, Targeting & Campaign Planning
  • Module Four: Social Ad Creative, Copywriting & Campaign Testing

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