[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Facebook Asia to broadcast Premier League games

Facebook has penned a £200 million deal to start broadcasting live events with its first foray into televised sports.

GOOOOOAL

Facebook has kept it no secret that they intend to get into broadcasting in a big way, hiring Eurosport CEO Peter Hutton for negotiating worldwide live sport streams.

During the 2019-2020 season, Facebook nabbed live broadcast rights for league games held in Cambodia, Laos, Thailand, and Vietnam, due to their large British football followership.

According to The Times, Facebook acquired the rights at auction and will be showing 380 games, beating out BeIN Sports and Fox Sports Asia.

Building up

Facebook has already tested the waters of sport livestreaming with MLS and La Liga matches, but the new deal is far more substantial.

Amazon Prime has also secured rights with the Premier League. While similar content could be coming from YouTube and Netflix as well, marking a major shift in how users consume their sporting events along side original content. We’ll just have to Watch and see.

Are you reading to watch football live on Facebook? Are you surprised at the new services being offered by online platforms? Let us know in the comments below.

Learn with SMK through March

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

March's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST
  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.
Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST
  • Technical Labs explore the technological process and workflows related to key digital marketing activities.
SEO Made Easy Masterclass on Thursdays from 10 am – 12 pm AEST
  • Module One: 2024 Search Engine Optimisation (SEO) Trends, Challenges and Opportunities
  • Module Two: Understanding Technical SEO, User Experience & Google Search Console
  • Module Three: On-Page SEO, Website Copywriting & Content Marketing
  • Module Four: Off-Page SEO, Local SEO & Google Business Profile Optimisation
Digital Marketing Evaluation Masterclass on Fridays from 11 am – 1 pm AEST
  • Module One: 2024 Ads Trends, Landscape and Opportunities
  • Module Two: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module Three: Advertising Strategy, Targeting & Campaign Planning
  • Module Four: Social Ad Creative, Copywriting & Campaign Testing

Leave a Comment