[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

YouTube’s new Copyright Match Tool

YouTube has launched a new tool to help uploaders find competitor accounts who are copying and re-upping their content.

First up

The YouTube Creator Blog claims the tool automatically catches uploads that are ‘the same or very similar’ to one that have already been upped. Then, they’ll send a message to see what the original uploader wants to do about it.

You must be first to upload your own content: The tool uses time-of-upload as the sole decider of who is notified about subsequent re-uploads.

Once notified, copyright holder can request a takedown, contact the re-upper, or do nothing.

Limitations and similarities

It seems that some, but not all YouTubers can use the new tool. Presently eligible accounts will now see a Copyright section in the left nav panel of YouTube Studio.

It presently only catches full-length re-ups. If another channel reproduces clips or edited selections, they’ll sneak through. In those cases, request removal of the offending video/s via the copyright webform.

Google admits the similarity to the pre-existent service called Content ID, which they say uses ‘similar matching technology’. The difference? At the moment, it just seems to be who can access it and the automation of possible responses.

Will this new tool help protect your content, save you time, or otherwise impact your YouTube strategy?

Copy Transmission is a Melbourne-based agency :: Better Brands. Loud & Clear.

Learn with SMK through Dec 2022

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

Dec SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEDT

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Techical Labs: TikTok on Wednesdays from 1 pm – 2 pm AEDT

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

2022 Social Media Advertising Masterclass on Thursdays from 10 am – 12 pm AEDT

  • Module 1: Ad Landscape, Benchmarks & Strategy Planning
  • Module 2: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module 3: Advertising Strategy, Targeting & Campaign Planning
  • Module 4: Social Ad Creative, Copywriting & Campaign Testing

Unlocking TikTok & Snapchat Marketing Masterclass on Fridays from 11 am – 1 pm AEDT

  • Module 1: 2023 TikTok & Snapchat Marketing Opportunities & Challenges
  • Module 2: Strategic Thinking, Planning & Channel Set-up
  • Module 3: Engagement, Algorithms & Content Marketing
  • Module 4: TikTok & Snapchat Advertising Best Practices

 

Leave a Comment