[SMK] Social Media Knowledge


LinkedIn’s latest updates

LinkedIn now allows users to amp up specific search criteria by distance, location, job title, company, salary, function, and even date posted.

Upping your networking net worth

With over 50% of LinkedIn members having found employment through common connections, the messaging module has proven to cut through the red tape.

Instant conversations with your connections are only a click away, helping expedite job searches, sharpen your hiring potential, and grow the ability to open new doors.

The main update is focused on “smarter messaging,” allowing jobseekers to directly message employers chosen by specific geographic criteria, job and salary information, and most recently posted.

Easy Apply is just that

Hundreds upon thousand of job postings are literally just a click away, brining members that much closer to instant employment potential with LinkedIn’s new “Easy Apply” setup.

Thanks to a how to guide to keep your profile in tip-top shape, instant connections are a snap.

Users can hop to the most relevant employer with the necessary information and LinkedIn is only gaining momentum with the process.

Have you had success with LinkedIn’s streamlined process? Have you hired someone doing the same? Give us your thoughts and start a conversation.

Learn with SMK through February 2023

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

Feb SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEDT

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: TikTok on Wednesdays from 1 pm – 2 pm AEDT

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Email Marketing Masterclass on Thursdays from 10 am – 12 pm AEDT

  • Module 1: Email marketing trends, innovations and email list building
  • Module 2: Email marketing design, engagement & creative best practices
  • Module 3: Email Deliverability, Email Customer Relationship Management (CRM), Automation and Privacy
  • Module 4: SMS, organic and paid messaging opportunities

Digital Copywriting Masterclass on Fridays from 11 am – 1 pm AEDT

  • Module 1: Digital copywriting trends, tools, challenges and opportunities
  • Module 2: Website, email and SMS copywriting
  • Module 3: Earned media: Social media best practices and more
  • Module 4: Paid media – Social, Search & Display ad copywriting


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