With its acquisition of Wheel, the dating app already responsible for 10 billion matches looks ready to heat things up by adding video to its seductive repertoire.
Not just a third wheel
Originally called Ferris, Wheel was founded in 2015 as a collaborative video messaging app. Similar to Snapchat or Instagram in many regards, it allows people to share video messages with each other.
Where it differs from the more established big guns is in its slickly automated video editing functions and the ability to create videos working along with other users (something Snapchat has tried without much success).
Although it’s never really hit the mainstream, Wheel has not been without its fans.
Indeed it would seem that the folk at Tinder think Wheel—or at least its creators—are worth investing in, and their acquisition has got tongues wagging.
By bringing a well-executed (if not terribly popular) video app into the Tinder fold, it seems very likely that video content could soon be coming to the red-hot dating app.
It also seems likely that video could be coming to Tinder Social, Tinder’s lesser known group activity planning app.
As for specifics, at this point Tinder is playing coy with its plans.
So, we’ll just have to wait and see if Wheel proves to be is a successful match.