[SMK] Social Media Knowledge


Martech Mashup: AMP your website for mobile

When it comes to mobile search, speed is a big deal. According to Google, 40% percent of people will give up on a web page if it takes longer than three seconds to load.

Google’s AMP project is designed to address that problem.

Greased lightning

Over the past few months, you may have noticed that when searching on your mobile, some Google results feature a little lightning bolt icon followed by ‘AMP’.

AMP stands for Accelerated Mobile Page. Similar to Facebook’s Instant Articles, AMP pages are optimised to load much more quickly on a mobile device than standard web pages.

Why AMP matters

On top of minimising drop-off associated with the three second rule, Google seems to be giving expanded exposure to AMP pages in mobile search results.

So, ensuring your page is AMP ready not only delivers a better experience for your mobile visitors, it may actually increase your sites’ mobile search visibility.

Get AMP-ed up

Pages that feature static content work best with AMP, so AMP may not be suitable for all pages or subpages.

However, you don’t have to AMP an entire website. It is possible to AMP only appropriate subpages within your site and still achieve mobile search benefits.   

Depending on the CMS your page uses, AMP-lifying it can be as easy as installing a plugin. Currently, WordPress, Drupal, Marfeel, Squarespace and Hatena are all supported (you can see a full list of supported platforms here).

If your page uses custom HTML, then it might need a little more work.

To learn more about how to AMP your website, be sure to visit Google’s Webmaster Central Blog.

Learn with SMK through July

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

July's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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