[SMK] Social Media Knowledge


Martech Mashup: Old AdWords dead by 2019

AdWords is almost old enough to buy a beer. Before it celebrates its 18th, the folks who created it are forcing it to put on its grown-up outfit.

New AdWords = The AdWords

Jerry Dischler, AdWords’ VP of Product Management, announced on their official blog that the old AdWords interface will be phased out by 2019.

Shortly, the new interface will be the only interface.

Fresh is best?

In 2017, Google unveiled a new interface for the hugely popular AdWords.

While many adopted the fresh version without fuss, others have so far stuck with the old ways. So far, Google has indulged both camps, maintaining the old alongside the new.

But, Google’s indulgence is due to run out.

Easing the shift

Google suggests three key links for old dogs to learn new tricks.

–         The guided tour for a first-time primer.

–         The quick reference map, to find commonly used features fast.

–         Relevant Help Centre entries, for troubleshooting.

Frankly, it should be easy. The redesign was done with intuitive UX in mind. And Google’s added some lacking features back into the new interface since launch.

Search Engine Land noted remarketing lists for Search Ads and Google Analytics columns, and updates to the Keyword Planner that uses Material Design.

Does any reason remain to lament the passing of Old AdWords?

Copy Transmission is a Melbourne-based agency :: Better Brands. Loud & Clear.

Learn with SMK through July

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

July's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment