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Martech Mashup: Old AdWords dead by 2019

AdWords is almost old enough to buy a beer. Before it celebrates its 18th, the folks who created it are forcing it to put on its grown-up outfit.

New AdWords = The AdWords

Jerry Dischler, AdWords’ VP of Product Management, announced on their official blog that the old AdWords interface will be phased out by 2019.

Shortly, the new interface will be the only interface.

Fresh is best?

In 2017, Google unveiled a new interface for the hugely popular AdWords.

While many adopted the fresh version without fuss, others have so far stuck with the old ways. So far, Google has indulged both camps, maintaining the old alongside the new.

But, Google’s indulgence is due to run out.

Easing the shift

Google suggests three key links for old dogs to learn new tricks.

–         The guided tour for a first-time primer.

–         The quick reference map, to find commonly used features fast.

–         Relevant Help Centre entries, for troubleshooting.

Frankly, it should be easy. The redesign was done with intuitive UX in mind. And Google’s added some lacking features back into the new interface since launch.

Search Engine Land noted remarketing lists for Search Ads and Google Analytics columns, and updates to the Keyword Planner that uses Material Design.

Does any reason remain to lament the passing of Old AdWords?

Copy Transmission is a Melbourne-based agency :: Better Brands. Loud & Clear.

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