[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Meet Shocase, the social network for marketers

While there are more social networks than you can shake a digital stick at, there hasn't been a dedicated space for marketers to meet and play. Until now.

Enter Shocase.

Mark my words

Shocase is a bit like a Frankenstein's monster of social networks, pulling together the best bits of Facebook, LinkedIn, YouTube, and Pinterest to create a place where the world's 100 million marketing professionals can hang out.

This means being able to showcase your best work with colleagues and clients, applying for jobs, and of course plenty of networking.

Shocase also lets you highlight the work you and others have done as part of team. 

Keeping up with the Joneses

Shocase also has a strong emphasis on news, discussion and trends, which appears in a similar form to Facebook's News Feed. 

Users can also subscribe to individual News Feeds, similar to LinkedIn. 

With big players like Ogilvy, Disney, PayPal and BBDO already on board, Shocase might just become the hottest place for marketers to hangout in 2015. 

To find out more visit shocase.com.

Learn with SMK through April

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

April's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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