[SMK] Social Media Knowledge


Mother from Perth makes $8000 Overnight

Following a viral Facebook post, one user is headed toward the $2 million mark.

Money makes itself

Following an accidental viral campaign, an Australian entrepreneur’s hot sauce business has skyrocketed thanks to a single post.

Following a Facebook post from a British backpacker traveling in Australia, Renae Bunster’s Shit the Bed Hot Sauce was shared 60,000 times and attracted nearly 8000 comments – all within a week.

By lunch the next day, Bunster’s business had made $13,000 from the post, and the hot sauce is officially a cult hit.

New algorithm, new success

According to Renae Bunster, “Facebook changed its algorithm this year so brands don’t get put in your feed…This is showing up in everyone’s feeds. We unintentionally hacked the Facebook algorithm.”

The product is on track to reach $1.5 billion in sales by year’s end and expected to pull in $2.35 million by finish of FY19. Not bad for a crowdsourced Startup.

Shit the Bed Hot Sauce has been featured on YouTube’s celebrity Hot Ones food challenge show and been rated 16 out of 10 for hotness. The people like it hot.

Have you heard of Shit the Bed Hot Sauce before now? Is this a mark of new social strategy or an outlier? Let us know in the comments below.

Learn with SMK through July

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July's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
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Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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