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Number Crunch: Australia’s favourite brands on Facebook

The latest report from social media marketing company Socialbakers, lists Australia’s top brands and media outlets based on fans and page likes, as well as how frequently and effectively they engage with their fan base.

Facebook’s rise

Facebook has continued its steady climb as top dog across the social platforms, with over 11million Australian users as of August.

Brand fanatics

Fast-moving consumer goods companies and retail brands have battled it out for top spot in the fan stakes, with the sugar-addict's favourite M&M’s leading the charge with 2.9million followers.

Retailers Quiksilver (2.1m fans) and UGG Australia (1.4m) took out the minor placings.

Media buzz

Science news and education company ScienceAlert is strides ahead of the competition in the media category, with over 1.7million people tuning into the latest news from the universe.

Pay TV's Channel [V] Australia ranked second, with under half the followers, about 700,000, of ScienceAlert.

Social engagement

Where brands should really be looking, however, is to those companies who are leading the pack in terms of social engagement.

The engagement rate, calculated as the average likes, comments and shares on a given day divided by the number of fans, highlights the interactions of a brand's fans as a percentage.

Food chain Muffin Break is setting the standard for social interactions, topping the lists with a 26.6 per cent average engagement rate and a whopping 227 per cent daily page engagement rate

Telco top talker

Despite their reputation for poor customer service, Telstra's social media-specific arm Telstra 24×7 has topped the list in terms of its social devotion.

Showing other companies how it's done, Telstra 24×7 has a 90 per cent response rate to questions posted on its page, proving there is help out there when you need it.

Check out SMK’s upcoming industry leading training courses in: Melbourne, Sydney, Brisbane, Perth, Canberra, Auckland, Adelaide and Wellington.

Also, browse through hundreds of online social media video tutorials on eSMK Facebook, Twitter, LinkedIn, YouTube and more!!

Learn with SMK through December

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

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SMK Editor

December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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