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Number Crunch: Chrome

In the world of web browsers, it reigns supreme. Many of us rely on it for work and play. 

But how much do you really know about Google Chrome? Read on to find out more about Google's popular web browser.

Small beginnings

Chrome was a long time coming to the Google stable. In fact, Google CEO Eric Schmidt was opposed to Google developing its own browser for years. 

However after Google poached developers from rival Mozilla to build a Chrome prototype, Schmidt changed his mind and Chrome was released in September 2008 in 43 languages.

Browsing bruisers

In November 2011 Chrome overtook Mozilla and today is the most popular browser on the planet, accounting for almost 35% of all internet searches.

This places Chrome ahead of Internet Explorer (33%) and Mozilla (22%)

In fact, Chrome is responsible for directing over 14% of the entire internet's traffic.

Global appeal

On a typical day Chrome is used by 43% of internet users worldwide.

Interestingly, only 34% of US users access Chrome, the lowest relative percentage in the world.

Market vision

Chrome has a range of extensions for marketers. Some of our favourites include Boomerang, Yesware and Rapportive.

Pop culture

Chrome remains a unique reflection of our interests and times.

In 2014 some of the most-searched for terms on Chrome included Robin Williams, World Cup, Ebola, ISIS and Flappy Bird.
 

Learn with SMK through April

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Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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SMK Editor

SMK Editor

April's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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