[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Facebook announces Video Tab for better movie metrics

Facebook has announced a new Video Tab giving Page admins better movie metrics.

Eyeballs

Facebook announced the news in a blog post.

"As video continues to grow on Facebook, we want to provide video publishers with tools to help them better understand their performance and inform their strategy.

"Today, we’re announcing a new Videos tab in Page Insights, which will enable video publishers to more easily determine the overall performance of their videos across custom date ranges," wrote Product Manager Anaid Gomez-Ortigoza.
 

Box office success

Now Page admins will have access to data around their videos including views and 30-second views at Page level, top videos with a specific date rage, and metrics for videos shared from other Pages.
 
Drilling down deeper, admins can also see views broken down between Organic vs. Paid, Auto-Played vs. Clicked-to-Play, and Unique vs. Repeat. 

Viewer behaviour

Video is now one of the most popular forms of content on Facebook – indeed some pundits reckon Facebook will overtake YouTube for video sharing later this year.
 
By helping Page admins better understand why their video is working, they'll have a greater chance of creating their own movie marketing magic.

To find out more visit media.fb.com
 

Learn with SMK W/C 4th July 2022

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

SMK Labs running this week

Mon 4th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Tues 5th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Thurs 7th July: 2022 Social Media Strategy Optimisation, 10 am – 12 pm AEST

  • Module Three in SMK’s updated and expanded 2022 Social Media Strategy Optimisation strategy course 

Fri 8th July: Digital Design for Non-Designers: 10 am – 12 pm AEST

  • Module Three in SMK’s Digital Design for Non-Designers, helping businesses maximise creative results 

Leave a Comment