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Number Crunch: Microsoft

While it may never have the cool cred of Apple, Microsoft nevertheless remains one of the most powerful and ubiquitous brands in the world of tech. 

With that in mind, here's a deeper look into the company Bill Gates built.

History lesson

Microsoft was founded in 1975 by childhood pals Bill Gates and Paul Allen.

The name of the company was coined by combing the words microprocessor and software.

Global domain

Around the world it's estimated there are over 1.5 billion PC users.  Of these one third use Microsoft's Windows XP operating system.

To date Microsoft has sold over 200 million Windows 8 licenses. And in case your still not impressed: at last count there were over 9.2 million Office 365 Home and Personal subscribers.

Bug fixer

The company is committed to keeping its software as bug-free as possible.

For the Windows 8.1 update Microsoft paid out US$128,000 in bug bounties.

Online dominance

Microsoft is no slouch when it comes to the web. Internet Explorer still accounts for 58.9% of total browser usage.

Big business

Unlike many lean tech companies, Microsoft remains a behemoth with close to 100,000 employees worldwide.

And in Q4 2014 Microsoft posted US$24.52 billion in revenue.

Learn with SMK through December

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

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December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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