[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Number crunch: social media in the workplace

We all use social media, but how are employees using in the office? A new infographic from XpertHR sheds some light on the secret world of social in the workplace.

Here are some of the highlights.

Recruitment

It seems the bigger the company, the bigger the reliance on social when it comes to recruitment.

86 per cent of large companies rely on social for recruitment, followed by 55 per cent of medium companies and 48 per cent of small companies.

Monitoring

Just over half of all companies polled (51 per cent) do not monitor employees social media activity at work. Conversely 40 per cent monitor social activity on company-provided computers and 14 per cent monitor activity on company-provided handheld devices.

A small percentage of companies take snooping a little further, with 2 per cent monitoring use on personal devices and 4 per cent listening in on employees when they're not at work.

Permission

Most businesses remain fairly liberal in allowing social media use in the workplace, provided it benefits business. 67 per cent permit social for business use and 30 per cent allow social for non-business use. 17 per cent of companies do not allow any social. 

On average, employees are interrupted every 10.5 minutes by Facebook messages or tweets, and it takes 23 minutes to get back on task.

Danger zone

51 per cent of companies have experienced misuse of employer-provided computers when using social media, while 42 per cent have seen negative social media comments about the company or the employee. 11 per cent have reported discrimination, harassment or bullying on social media. 

These problems might have been avoided by proper training and processes. Only 51 per cent of small businesses have a social media policy and just 53 per cent of large companies provide training on social media use and misuse.

To find out more visit xperthr.com.

Check out SMK’s upcoming industry leading training courses in: Melbourne, Sydney, Brisbane, Perth, Canberra, Auckland, Adelaide and Wellington.

Also, browse through hundreds of online social media video tutorials on eSMK Facebook, Twitter, LinkedIn, YouTube and more!!

Learn with SMK through July

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

July's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment