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OPSM sunshine tour

Ice cream van

An Ice Cream Van is parked at locations throughout New South Wales, Queensland and Victoria which are promoted through social media and the website. The van serves up free ice cream whilst public can try on sunglasses and have their picture taken.

Pictures

Pictures are taken with Instagram, posted to the OPSM Facebook and Flickr and linked to on Twitter.

Competition

The picture with the most likes wins the chance to become the face of OPSM this Summer.

Bloggers

Prominent bloggers at each location are encouraged to visit the van, and often rewarded with free sunnies. Blogger response has been positive, with many bloggers promoting the van’s location through social media channels. The hashtag #opsmsunshinetour is used.

Discount

People who like the OPSM Facebook page or visit the van are given a $50 voucher to use at an OPSM store.

Images courtesy of Jesse Maricic, J-Dawg World

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