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Pinterest gets more personal picks

Pinterest is testing a new addition to its homepage geared around individual user interests. 

The personal touch

The new feature, dubbed “Personalised for You”, is a page featuring words and items based on users' browsing and pinning habits.

For example, if a user is interested in food, “Personalised for You” might display links to cooking books, kitchenware and restaurants.

A user can then click on any of these areas to discover more related content, including the pins that Pinterest used to populate the “Personalised for You” page.

Trial and error

This test marks a continuation of Pinterest's efforts to become more personalised, and more profitable.

By allowing users to discover new content beyond the boards they're already following, Pinterest may be able to boost engagement within its burgeoning community – and along the way help brands attract more followers too.  

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