Learning, support & live insight in one subscription
SMK+ Membership
Unlimited access to SMK’s marketing and communications courses, with expert support to apply them to real work.
Designed for modern marketing and communications work, with AI embedded across planning, content and delivery.
Prices start from $95
Unlimited access to all SMK marketing and communications courses
Regular one-to-one Working Sessions to apply learning to real work
Live Intensives focused on practical skills and execution
Monthly Intelligence Labs covering industry developments
Trusted by leaders in Australia, APAC and Middle East
What is SMK+?
In short: SMK+ replaces one-off course purchases with an ongoing membership.
SMK+ is a subscription-based capability program from SMK for marketing and communications professionals who need to stay current and apply learning directly to campaigns, content, channels and performance decisions.
It combines unlimited access to SMK’s full course library with ongoing expert support, so learning connects directly to the work you are accountable for.
It is designed for people working across marketing, communications, content and digital roles who are responsible for planning, delivery and effectiveness. Capability is built continuously, alongside live work, rather than through isolated training events.
What you get with SMK+
SMK+ brings together learning, support and live insight in one subscription.
Unlimited access to all SMK's AI, marketing and communications courses
At the centre of SMK+ is unrestricted access to SMK’s on-demand course library.
Courses are practical, current and designed to support real planning, delivery and performance decisions. You can dip in to solve an immediate problem or work across topics to build broader capability over time.
Engagement & Channels
Social media strategy and optimisation, organic and paid social, platform-specific channel strategy, influencer marketing, video and creator-led formats, and integrated channel planning across owned, earned and paid environments.
Content & Creative
Content strategy, digital copywriting for social, search and web, short-form and long-form video, messaging frameworks, and content planning for always-on and campaign activity.
Performance, Measurement & Optimisation
Analytics and reporting, conversion optimisation, attribution and measurement, SEO fundamentals and optimisation.
Campaigns, Planning & Integrated Strategy
Marketing and communications strategy, campaign planning, CRM and lifecycle thinking, B2B planning, and cross-channel coordination.
AI-Supported Marketing & Communications Workflows
AI-supported planning, content development, automation, optimisation and governance, treated as a practical support layer rather than a standalone capability.
Popular Courses
AI in Social Media & Digital Marketing Masterclass
Course Duration: 8 x 1 hr Modules
Social Media Strategy Optimisation Masterclass
Course Duration: 8 x 1 hr Modules
Content Marketing Masterclass
Course Duration: 8 x 1 hr Modules
LinkedIn & B2B Marketing Masterclass
Course Duration: 8 x 1 hr Modules
B2B Marketing Masterclass
Course Duration: 8 x 1 hr Modules
Instagram Marketing Masterclass
Course Duration: 8 x 1 hr Modules
Social Media Advertising Masterclass
Course Duration: 8 x 1 hr Modules
Online Reputation and Crisis Management Masterclass
Course Duration: 8 x 1 hr Modules
Designed with AI running through its core
SMK+ has been designed with AI running through its core.
AI is treated as part of everyday marketing and communications work, not as a standalone or experimental topic. It is embedded across courses, Working Sessions and live sessions to support planning, content development, optimisation, measurement and governance.
Dedicated AI courses will be added over time, including platform-specific training such as Microsoft Copilot, so members can build practical capability as tools evolve.
Support to apply learning to real marketing and communications work
Alongside course access, SMK+ includes regular Working Sessions.
These are short, focused conversations designed to help participants apply learning to live marketing and communications challenges.
Working Sessions are:
- One-to-one
- 30 minutes
- Booked on a first-come, first-served basis
- Directional and decision-focused
They do not include hands-on implementation or ongoing delivery.
In-depth coaching support for priority areas
Alongside Working Sessions, selected SMK+ plans include Coaching Intensives.
Coaching Intensives are extended, focused coaching blocks designed to work through priority areas in depth.
Coaching Intensives are:
- Outcome-led and pre-scoped
- Hands-on and applied
- One-to-one or small team-based
- Led by an SMK expert
- Up to 2 hours in length
They are commonly used to:
- Work through complex planning or prioritisation
- Apply AI and automation to real workflows
- Shape operating models for content or communications
- Define measurement approaches teams can apply immediately
Coaching Intensives are included on selected SMK+ plans.
Keep up to date with key platform, channel and industry developments
Curated and compiled by SMK analysts, Innovation Labs feature the key developments that impact how organisations market, communicate and convert online.
Monthly Intelligence Labs are:
- Live webinar delivered via zoom
- 2 hours duration
- Cutting-edge and the most up to date developments on subject matter
HOW SMK+ WORKS IN PRACTICE
SMK+ operates as an ongoing subscription.
Members access courses on demand, book Working Sessions when decisions arise, and join live sessions as they run. There is no fixed learning pathway. Capability is built progressively, alongside day-to-day marketing and communications work.
Trusted by marketing and communications teams worldwide
SMK has supported thousands of marketing and communications professionals across corporate, government and not-for-profit organisations since 2010.
SMK+ builds on this experience, bringing together practical training, expert support and current industry insight in one programme.
SMK+ FAQs
SMK+ includes unlimited access to SMK’s full on-demand marketing and communications course library, regular one-to-one Working Sessions, Live Intensives, and Monthly Intelligence Labs. All current and newly released courses are included while your subscription is active.
SMK+ is designed for both individuals and teams. Many organisations use it to give teams shared access to training and ongoing support without managing individual course purchases.
No. There is no fixed learning path. Members can access any course at any time and use SMK+ in the way that best supports their role and priorities.
Working Sessions are one-to-one, 30-minute sessions focused on real work and decisions. They are used to sense-check plans, clarify priorities and decide next steps. They do not include implementation or delivery.
Working Sessions are available on an ongoing basis. Availability is managed through a booking system, with sessions scheduled across the week by focus area.
AI is embedded throughout SMK+, but it is not the sole focus. It supports modern marketing and communications work as a practical, governed capability. Dedicated AI courses will be added over time.
No. SMK+ is designed for marketing and communications professionals. AI topics are approached from a practical, decision-focused perspective.
Yes. Courses are reviewed and updated regularly, and new courses are added over time and included in your subscription.
You have access to all courses for as long as your SMK+ subscription remains active.
For many individuals and teams, yes. SMK+ is designed to replace repeated individual purchases with ongoing access and support.
No. Working Sessions are directional and decision-focused. Deeper implementation support is available through SMK’s coaching and enablement services.
Join as an individual or enquire about team access. Once subscribed, you can access courses immediately and book Working Sessions as needed.
Why SMK?
Unlimited learning. Practical support. Built for modern marketing and communications work.
SMK+ is designed for ongoing capability development.
It complements SMK’s one-off courses, in-house training and coaching services by providing continuous access, support and currency. When deeper implementation is required, teams can step into SMK’s coaching and enablement services.
General Enquiries
Email: hello@smk.co
Book a Discovery Call
Let’s have a chat today to see how SMK can assist your IP development journey.