[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Stat Attack: Facebook still rules

February 11, 2022

A new study has shown (drumroll) that Facebook continues to be the most popular platform in Australia – by a social mile.

Top dog

The Australian Digital Market Report from GlobalWebIndex reveals that four of the five most popular apps in Australia are owned by Facebook. 

The most popular is Facebook's flagship app, which was used in the past month by 54% of respondents.

Coming in second place is YouTube, with a 43% uptake.

Making up the rest of the top five are Facebook properties Messenger (42%), WhatsApp (19%), and Instagram (17%).

Mobile first

However engagement might only tell half the story. WhatsApp has more users than Messenger, thought it trails far behind Facebook's favourite messaging app. 

Something WhatsApp is looking to address, with a recent update for desktop users.

Snappy time

While Facebook might rule mobile, it's being challenged by a rampaging Snapchat.

Snapchat came in at sixth position, followed by Twitter, Google+, Skype, and LinkedIn.

NZ numbers

Across the ditch, Facebook is just as popular.

The platform sees 2.5 million monthly visits from Kiwis, and 1.6 million access Facebook on mobile daily.

Interestingly, 85% of students and 82% of mums are on Facebook.

 

Learn with SMK W/C 4th July 2022

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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Not to mention a shoulder to cry on, occasionally

SMK Editor

SMK Editor

SMK Labs running this week

Mon 4th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Tues 5th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Thurs 7th July: 2022 Social Media Strategy Optimisation, 10 am – 12 pm AEST

  • Module Three in SMK’s updated and expanded 2022 Social Media Strategy Optimisation strategy course 

Fri 8th July: Digital Design for Non-Designers: 10 am – 12 pm AEST

  • Module Three in SMK’s Digital Design for Non-Designers, helping businesses maximise creative results 

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