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Stat Attack: Facebook still rules

A new study has shown (drumroll) that Facebook continues to be the most popular platform in Australia – by a social mile.

Top dog

The Australian Digital Market Report from GlobalWebIndex reveals that four of the five most popular apps in Australia are owned by Facebook. 

The most popular is Facebook's flagship app, which was used in the past month by 54% of respondents.

Coming in second place is YouTube, with a 43% uptake.

Making up the rest of the top five are Facebook properties Messenger (42%), WhatsApp (19%), and Instagram (17%).

Mobile first

However engagement might only tell half the story. WhatsApp has more users than Messenger, thought it trails far behind Facebook's favourite messaging app. 

Something WhatsApp is looking to address, with a recent update for desktop users.

Snappy time

While Facebook might rule mobile, it's being challenged by a rampaging Snapchat.

Snapchat came in at sixth position, followed by Twitter, Google+, Skype, and LinkedIn.

NZ numbers

Across the ditch, Facebook is just as popular.

The platform sees 2.5 million monthly visits from Kiwis, and 1.6 million access Facebook on mobile daily.

Interestingly, 85% of students and 82% of mums are on Facebook.

 

Learn with SMK through April

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SMK Editor

SMK Editor

April's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
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