Twitter has just lifted the lid on the top tweets of 2013, revealing the world's 232 million tweeters liked conversing about a diverse range of subjects including celebrity deaths, politics and reality TV.
RIP
Tweeters can't be accused of being an unsympathetic bunch. After Glee star Cory Monteith passed away in July the subsequent message and photo from colleague Lea Michele was retweeted over 408,000 times in over 130 countries – making it the most popular tweet of 2013.
A close second came news of actor Paul Walker's death, which was retweeted over 400,000 times.
News of Nelson Mandela's death accounted for 7.2 million tweets, or 95,000 tweets per minute during its peak.
#Australia
While Australia's 2 million tweeters were concerned with the federal election, natural disasters and sports scandals, it was the naming of Dami Im as the winner of X Factor 2013 that generated the most number of tweets.
Twitter also revealed that Aussies were big fans of tweeting in real-time to TV programs including Big Brother, My Kitchen Rules, The Voice and The Block.
Sports was also high on the radar with #Origin being the most popular Australian sporting term.
New Kids on the Block
2013 also saw Twitter's cache of high-profile users expand.
Notables that joined the party this year include former US presidents Bill Clinton and George H. W. Bush, Kobe Bryant and Roger Federer.
To find out more visit 2013.twitter.com.
If you enjoyed this article then subscribe FREE to the twice weekly SMK Digital Bulletin, click here now or visit www.smk.net.au/subscribe.
Also, click here download a FREE Social Media Policy Research Paper – worth $495. This FREE in-depth 17 page paper features insights from both communications and legal experts at the likes of: National Australia Bank (NAB), Edelman, Corrs Chambers Westgarth, Social@Ogilvy, SMK – Social Media Knowledge, The Victorian Electoral Commission. Or visit www.smk.net.au/downloads for details.
RECOMMENDED FOR YOU
Instagram Introduces Trial Reels for Creative Testing
Instagram has introduced Trial Reels, a feature designed to…
Instagram has introduced Trial Reels, a feature designed to…
LinkedIn Culls Community Top Voices (Gold Badge)
In a move that could reshape how professionals engage…
In a move that could reshape how professionals engage…
TikTok Expands Search Ad Campaigns
TikTok has made a significant move into the world…
TikTok has made a significant move into the world…