[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Twitter ads now available to everyone – almost

Back in February Twitter launched its advertising API that allowed brands to run more sophisticated ad campaigns. The only problem was, the API was invite-only.

From this week, Twitter has opened its advertising platform to all US users, with the rest of the world expected to be invited to the party shortly.

Tweet all about it

Twitter announced the news in a recent blog post, explaining the API was aimed at everyone from an individual wanting to promote their person brand to online retailers looking to increase sales.

“Whether you’re just building your presence on Twitter, or you’ve already received access to our self-serve ad platform, we’ve got the right tools to help you engage with the right audience, and ultimately improve your business outcomes.

“Over the past year we’ve listened carefully to feedback from the thousands of businesses and individuals who’ve had access to the self-serve tool, and made enhancements based on their suggestions, including more targeting and reporting in the UI,” wrote Twitter's product manager of revenue Ravi Narasimhan.

Tweets on target

Twitter first launched in advertising API with five partners: Adobe, Hootsuite, Salesforce, SHIFT and TBG Digital.

Before the API brands had to advertise through Promoted Tweets, which had to be uploaded manually. So if a brand was running the same ad for customers in 20 different languages, each Promoted Tweet have to be manually processed through Twitter. The API streamlines this process.

Adobe reportedly increased its follower count by 63 per cent using the API, while decreasing its cost per follow 60 per cent, or roughly US $2.00.

Public service

By allowing US brands access to its API Twitter will not only increase the productivity, reach and efficiency for US-based marketers, but open up a potentially massive revenue stream ahead of its rumoured IPO in 2014.

The rest of the world will have to wait and watch. Hopefully not for long.

To find out more visit advertising.twitter.com.

Check out SMK’s upcoming industry leading training courses in: Melbourne, Sydney, Brisbane, Perth, Canberra, Auckland, Adelaide and Wellington.

Also, browse through hundreds of online social media video tutorials on eSMK Facebook, Twitter, LinkedIn, YouTube and more!!

Learn with SMK through July

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

July's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment