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Twitter launches pre-roll ads

Twitter has launched a new unit that displays ads before video clips from TV network Fox.

Roll out

The ads, which launched last week, have been produced exclusively for American Express and roll before clips of Fox shows including Glee and So You Think You Can Dance.

Tune in and tweet

The update follows Twitter's increasing move to integrate TV advertising into its platform.

Earlier this year Twitter launched Amplify, a service that displays sponsored clips from broadcasters including BBC America and Fox.

Twitter has also rolled out a service that sends Promoted Tweets to users who post about nominated TV shows.

IPO

Twitter has been experimenting with more advertising options for the past year, and since its recent IPO pre-roll ads won't be the last as Twitter looks to cash up. 

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